More articles written by Nicoleta Niculescu
Webinars and Podcasts
From Support to Strategic Growth Engine: How Jonny Davies Is Scaling Customer Success | Ep 42
In this episode of Candid Leader Insights, Irina Cismas sits down with Jonny Davies, Head of Customer Success … Continued
Customer Success Articles
17+ Customer Success Events and Conferences you need to attend in 2026
Attending customer success events is one of the most effective ways to connect with experts, benchmark your strategy, … Continued
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SaaS Metrics
What Is a Product-Qualified Lead (PQL)? PQL vs SQL vs MQL
A product-qualified lead is a lead who has signed up for your product, either through a free trial … Continued
Webinars and Podcasts
The survival guide for first-time CS leads | Webinar
In this webinar, Irina Cismas, Head of Marketing at Custify, sat down with Irina Vatafu, Head of Customer … Continued
Webinars and Podcasts
Sara Vera Cruz on Negotiation, Adoption & Cross-Team CS | Mastering CS – Ep 41
In this new episode of the Mastering CS podcast, Irina Cismas, Custify’s Head of Marketing, sits down with … Continued
Webinars and Podcasts
Glenn Debattista on Leadership & Community| Mastering CS – Ep 40
In this new episode of the Mastering CS podcast, Irina Cismas, Custify’s Head of Marketing, sits down with … Continued
Webinars and Podcasts
The Cost of Free: Rethinking what we charge for in CS | Webinar
In this webinar, Irina Cismas, CMO of Custify sat down with Clare Knight from the Onboarding Lab and … Continued
Webinars and Podcasts
Escalated: How CS leaders tackle real customer crises | Webinar
In this webinar, Irina Cismas, Head of Marketing at Custify, sat down with Matt Woodward, VP of Client … Continued
Webinars and Podcasts
Speak so they listen: Communicating CS impact to Execs | Webinar
In this Custify webinar, Irina Cismas sat down with Ramses Bossuyt, CS leadership coach and former VP of … Continued
Customer Success Articles
Structuring Customer Success Bonuses: Insights from Industry Experts
A well-designed Customer Success bonus structure should drive proactive behaviors, encourage customer retention, and align with business growth … Continued
Webinars and Podcasts
CS Playbook for tough times: What to do when the odds are against you | Webinar
In this webinar, Irina Cismas, Marketing Lead at Custify, sat down with Angeline Gavino, CS Coach at CS … Continued
Webinars and Podcasts
Capacity Planning for CS Teams: Building Scalable Models That Work | Webinar
In this webinar, Irina Cismas, CMO of Custify, sat down with Mikael Blaisdell, Executive Director at the Customer … Continued
Webinars and Podcasts
Scaling with Purpose: Jeroen Kuiper on Building Customer-Centric Success| Mastering CS – Ep 39
In our new episode of the Mastering CS, Candid Leader Insights podcast, Irina Cismas, Head of Marketing at … Continued
Webinars and Podcasts
How Grant Dutton Built Proactive CS Strategies Through Team Alignment | Mastering CS – Ep 38
Welcome to Mastering CS: Candid Leader Insights! In this episode, Irina Cismas sits down with Grant Dutton, VP … Continued
Webinars and Podcasts
How Porter Williams’ Global Experience Impacted His Customer Success Playbook | Mastering CS – Ep 37
In our new episode of the Mastering CS, Candid Leader Insights podcast, Irina Cismas, Head of Marketing at … Continued
SaaS Business
Top 11 SaaS events you should know about in 2025
The year 2025 is packed with exciting SaaS events that cater to professionals, founders, and innovators looking to … Continued
Webinars and Podcasts
How did Aaron Spence’s Career in Education Shape His Approach to Scaling | Mastering CS – Ep 36
In our new episode of the Mastering CS, Candid Leader Insights podcast, Irina Cismas, Head of Marketing at … Continued
Webinars and Podcasts
Bettina Berger: Managing CS in Recruitment During Downturns | Mastering CS Ep 35
In our new episode of the Mastering CS, Candid Leader Insights podcast, Irina Cismas, Head of Marketing at … Continued
Webinars and Podcasts
How a B2C Background Shaped Christopher Warren-Gash’s Approach to Scaling | Mastering CS Ep 34
In our new episode of the Mastering CS, Candid Leader Insights podcast, Irina Cismas, Head of Marketing at … Continued
Roundtable
Our Top Customer Success Influencers of 2024
Customer success is evolving rapidly, and 2024 has been a year of innovation, resilience, and growth. While no … Continued