More articles written by Nicoleta Niculescu
Webinars and Podcasts
Scaling CS in a complex, multi-product software business | Webinar
In this session, Irina Cismas, Head of Marketing at Custify, was joined by Henry Dillon and Fred Busche, … Continued
Webinars and Podcasts
How Cameron Hogg Drives Customer Success in Construction Tech | Mastering CS: Ep 49
In this episode of Mastering CS: Candid Leader Insights, Irina Cismas sits down with Cameron Hogg, Customer Success … Continued
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Webinars and Podcasts
What Gillian Stringer Thinks About Change Management and Real CS Partnership | Mastering CS: Ep 48
In this episode of Mastering CS: Candid Leader Insights, Irina Cismas speaks with Gillian Stringer, Senior Client Partner … Continued
Webinars and Podcasts
How Catalin Petre Runs Customer Success in a Database Scale-Up | Mastering CS: Ep 47
In this episode of Mastering CS: Candid Leader Insights, Irina Cismas speaks with Catalin Petre, Customer Success Manager … Continued
Webinars and Podcasts
From Sales to CS: why Arek Czarnecki switched and what changed | Mastering CS: Ep 46
In this episode of Mastering CS: Candid Leader Insights, Irina Cismas talks with Arek Czarnecki, Head of Customer … Continued
Webinars and Podcasts
Building Customer Success from the Ground Up: Real Strategies for Startup Teams | Webinar
In this session, Irina Cismas, Head of Marketing at Custify, was joined by Kourtney Thomas, Head of Customer … Continued
Webinars and Podcasts
From National Swimmer to CS Builder: How Ellen Quirke Is Shaping CS | Mastering CS: Ep 45
In this episode of Mastering CS Candid Leader Insights, Irina Cismas sits down with Ellen Quirke, Head of … Continued
Webinars and Podcasts
From Banking to Customer‑Centric Ops: How Simon Montgomery Is Scaling ID‑PAL | Mastering CS – Ep 44
In this episode of Mastering CS Candid Leader Insights, Irina Cismas sits down with Simon Montgomery, COO at … Continued
SaaS Business
Top 11 SaaS events you should know about in 2026
The 2026 calendar is stacked with high-impact SaaS events that promise deep insights, serious networking, and a clear … Continued
Webinars and Podcasts
From No-Code Builder to Strategic CS Leader: How Ryan Miller Is Scaling Customer Success at Cogniss | Ep 43
In this episode of Candid Leader Insights, Irina Cismas sits down with Ryan Miller, Head of Customer Success … Continued
Webinars and Podcasts
Surviving as a first-time CSM – Part II | Webinar
In this webinar, Irina Cismas, Head of Marketing at Custify, sat down once again with Irina Vatafu, Head … Continued
Webinars and Podcasts
From Support to Strategic Growth Engine: How Jonny Davies Is Scaling Customer Success | Ep 42
In this episode of Candid Leader Insights, Irina Cismas sits down with Jonny Davies, Head of Customer Success … Continued
Customer Success Articles
17+ Customer Success Events and Conferences you need to attend in 2026
Attending customer success events is one of the most effective ways to connect with experts, benchmark your strategy, … Continued
SaaS Metrics
What Is a Product-Qualified Lead (PQL)? PQL vs SQL vs MQL
A product-qualified lead is a lead who has signed up for your product, either through a free trial … Continued
Webinars and Podcasts
The survival guide for first-time CS leads | Webinar
In this webinar, Irina Cismas, Head of Marketing at Custify, sat down with Irina Vatafu, Head of Customer … Continued
Webinars and Podcasts
Sara Vera Cruz on Negotiation, Adoption & Cross-Team CS | Mastering CS – Ep 41
In this new episode of the Mastering CS podcast, Irina Cismas, Custify’s Head of Marketing, sits down with … Continued
Webinars and Podcasts
Glenn Debattista on Leadership & Community| Mastering CS – Ep 40
In this new episode of the Mastering CS podcast, Irina Cismas, Custify’s Head of Marketing, sits down with … Continued
Webinars and Podcasts
The Cost of Free: Rethinking what we charge for in CS | Webinar
In this webinar, Irina Cismas, CMO of Custify sat down with Clare Knight from the Onboarding Lab and … Continued
Webinars and Podcasts
Escalated: How CS leaders tackle real customer crises | Webinar
In this webinar, Irina Cismas, Head of Marketing at Custify, sat down with Matt Woodward, VP of Client … Continued
Webinars and Podcasts
Speak so they listen: Communicating CS impact to Execs | Webinar
In this Custify webinar, Irina Cismas sat down with Ramses Bossuyt, CS leadership coach and former VP of … Continued