Customer Success Articles
Customer Churn – The Ultimate Guide with Tactics and Strategies
The definitive guide on SaaS churn: everything we know about preventing customer churn and reducing MRR churn with examples.
What Is Net Dollar Retention (NDR) and How to Improve it
Best Free and Paid Customer Success Tools Every CSM Should Use
Webinars and Podcasts
Building Customer Success from the Ground Up: Real Strategies for Startup Teams | Webinar
In this session, Irina Cismas, Head of Marketing at Custify, was joined by Kourtney Thomas, Head of Customer …
Webinars and Podcasts
From National Swimmer to CS Builder: How Ellen Quirke Is Shaping CS | Mastering CS: Ep 45
In this episode of Mastering CS Candid Leader Insights, Irina Cismas sits down with Ellen Quirke, Head of …
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Best Practices
Build Once, Repeat Forever: How To Create Scalable Playbooks That Grow With Your Customer Base
A playbook is your business’s operational blueprint for customer success (CS). It defines how to onboard customers, manage …
Customer Success Articles
Localized Onboarding With AI Voice: Lift Activation & URR in 60 Days
Whether a new user understands your product—and decides to stay—often depends on your multilingual onboarding. Many SaaS teams …
Webinars and Podcasts
From Banking to Customer‑Centric Ops: How Simon Montgomery Is Scaling ID‑PAL | Mastering CS – Ep 44
In this episode of Mastering CS Candid Leader Insights, Irina Cismas sits down with Simon Montgomery, COO at …
SaaS Business
Top 11 SaaS events you should know about in 2026
The 2026 calendar is stacked with high-impact SaaS events that promise deep insights, serious networking, and a clear …
Webinars and Podcasts
From No-Code Builder to Strategic CS Leader: How Ryan Miller Is Scaling Customer Success at Cogniss | Ep 43
In this episode of Candid Leader Insights, Irina Cismas sits down with Ryan Miller, Head of Customer Success …
Roundtable
Our Top Customer Success Influencers of 2025
2025 asked a lot of Customer Success. Results improved, but so did stress and burnout. Yet we weren’t …
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Customer Success Articles
2025 Customer Success Year in Review – News, Challenges, & Must-Reads
There’s a lot of chatter about customer success in 2026. Many are predicting the best year yet. Finally, …
Webinars and Podcasts
Surviving as a first-time CSM – Part II | Webinar
In this webinar, Irina Cismas, Head of Marketing at Custify, sat down once again with Irina Vatafu, Head …
Webinars and Podcasts
From Support to Strategic Growth Engine: How Jonny Davies Is Scaling Customer Success | Ep 42
In this episode of Candid Leader Insights, Irina Cismas sits down with Jonny Davies, Head of Customer Success …
Roundtable
What’s the Best CSM Commission Percentage? CS Leaders Debate
What’s the best CSM commission percentage? 10%? 20%? How about 30%? What if I told you it’s not …
Customer Success Articles
17+ Customer Success Events and Conferences you need to attend in 2026
Attending customer success events is one of the most effective ways to connect with experts, benchmark your strategy, …
Customer Success Articles
LAER Model in Customer Success: How To Use It For Efficiency
Customer engagement is the bread and butter of customer success. Without proper engagement tactics, we wouldn’t be able …
Customer Success Articles
The CFO’s Guide to Customer Success: Speaking Finance’s Language
As a Customer Success professional, your world revolves around engagement scores, customer health, and adoption metrics. Yet across …
SaaS Metrics
What Is a Product-Qualified Lead (PQL)? PQL vs SQL vs MQL
A product-qualified lead is a lead who has signed up for your product, either through a free trial …
Best Practices
The UX/UI of a Customer-Facing Knowledge Base: Designing for Self-Service and Retention
A customer-facing knowledge base (KB) isn’t a static FAQ archive; it’s a core product surface that shapes onboarding, …
Webinars and Podcasts
The survival guide for first-time CS leads | Webinar
In this webinar, Irina Cismas, Head of Marketing at Custify, sat down with Irina Vatafu, Head of Customer …
Roundtable
The Ideal Customer Success Team Structure | CS Leaders Debate
When you’re building a customer success team, you need to pay close attention to every detail of your …
Best Practices
Mastering the Product Adoption Curve to Drive SaaS Success
The product adoption curve is already a classic marketing topic – but where did it start? What does …