The Custify Blog

Resources to build your customer success team & strategy.

Webinars and Podcasts

How Daniela Shikova Drives Customer Success in Clinical Research | Mastering CS: Ep 51

In this episode of Mastering CS: Candid Leader Insights, Irina Cismas sits down with Daniela Shikova, Manager Customer …

SaaS Business

SaaS Podcasts: Best Shows for SaaS Founders

SaaS podcasts are shows that open our minds to new possibilities. From founders to CSMs, from salespeople to …

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Webinars and Podcasts

From Fashion Operations to Customer Success: How Andrea Zen Builds CS | Mastering CS: Ep 50

In this episode of Mastering CS Candid Leader Insights, Irina Cismas sits down with Andrea Zen, Customer Success …

Webinars and Podcasts

Scaling CS in a complex, multi-product software business | Webinar

In this session, Irina Cismas, Head of Marketing at Custify, was joined by Henry Dillon and Fred Busche, …

Roundtable

Reengaging Churned Customers 101: Where Sales and CS Meet

Re-engaging churned customers is the practice of reaching back out to clients who’ve switched providers. That outreach initiative …

Webinars and Podcasts

How Cameron Hogg Drives Customer Success in Construction Tech | Mastering CS: Ep 49

In this episode of Mastering CS: Candid Leader Insights, Irina Cismas sits down with Cameron Hogg, Customer Success …

Webinars and Podcasts

What Gillian Stringer Thinks About Change Management and Real CS Partnership | Mastering CS: Ep 48

In this episode of Mastering CS: Candid Leader Insights, Irina Cismas speaks with Gillian Stringer, Senior Client Partner …

Webinars and Podcasts

How Catalin Petre Runs Customer Success in a Database Scale-Up | Mastering CS: Ep 47

In this episode of Mastering CS: Candid Leader Insights, Irina Cismas speaks with Catalin Petre, Customer Success Manager …

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SaaS Metrics

Why Acquisition Quality Matters More Than Acquisition Volume

Suppose you’re in a growth meeting and someone claims, “We doubled sign-ups this month.” While that may sound …

Webinars and Podcasts

From Sales to CS: why Arek Czarnecki switched and what changed | Mastering CS: Ep 46

In this episode of Mastering CS: Candid Leader Insights, Irina Cismas talks with Arek Czarnecki, Head of Customer …

Tools

9 Best Sentiment Analysis Tools to Better Understand Your Customers in 2026

As AI solutions are on the road to full adoption in the business world, sentiment analysis and sentiment …

Roundtable

Customer Success in 2026: Trends, Goals, and Fears

If 2025 is anything to go by, we’re in for an eventful 2026 in customer success. It will …

Webinars and Podcasts

Building Customer Success from the Ground Up: Real Strategies for Startup Teams | Webinar

In this session, Irina Cismas, Head of Marketing at Custify, was joined by Kourtney Thomas, Head of Customer …

Webinars and Podcasts

From National Swimmer to CS Builder: How Ellen Quirke Is Shaping CS | Mastering CS: Ep 45

In this episode of Mastering CS Candid Leader Insights, Irina Cismas sits down with Ellen Quirke, Head of …

Best Practices

Build Once, Repeat Forever: How To Create Scalable Playbooks That Grow With Your Customer Base

A playbook is your business’s operational blueprint for customer success (CS). It defines how to onboard customers, manage …

Customer Success Articles

Localized Onboarding With AI Voice: Lift Activation & URR in 60 Days

Whether a new user understands your product—and decides to stay—often depends on your multilingual onboarding. Many SaaS teams …

Webinars and Podcasts

From Banking to Customer‑Centric Ops: How Simon Montgomery Is Scaling ID‑PAL | Mastering CS – Ep 44

In this episode of Mastering CS Candid Leader Insights, Irina Cismas sits down with Simon Montgomery, COO at …

SaaS Business

Top 11 SaaS events you should know about in 2026

The 2026 calendar is stacked with high-impact SaaS events that promise deep insights, serious networking, and a clear …

Webinars and Podcasts

From No-Code Builder to Strategic CS Leader: How Ryan Miller Is Scaling Customer Success at Cogniss | Ep 43

In this episode of Candid Leader Insights, Irina Cismas sits down with Ryan Miller, Head of Customer Success …

Roundtable

Our Top Customer Success Influencers of 2025

2025 asked a lot of Customer Success. Results improved, but so did stress and burnout. Yet we weren’t …

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