The Custify Blog

Resources to build your customer success team & strategy.

Tools

12 Best Account Management Software Tools in 2026

Explore the best account management tools – from Salesforce apps to CRMs, customer success platforms, and more advanced, AI-enabled AM platforms.

Webinars and Podcasts

Always Ask Why: How Anastasia Veriga Builds CS That Retains and Expands | Mastering CS: Ep 75

In this episode of Mastering CS: Candid Leader Insights, Irina Cismas sits down with Anastasia Veriga, Chief Customer … Continued

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Webinars and Podcasts

Why Every Client Is Unique: Kate Panasenko on CS in Custom E-Learning | Mastering CS: Ep 74

In this episode of Mastering CS: Candid Leader Insights, Irina Cismas sits down with Kate Panasenko, Customer Success … Continued

Roundtable

Why the Importance of Customer Relationships Is Growing and How to Build Stronger Connections

The importance of customer relationships is growing amidst a global rise in customer acquisition costs, among other factors making SaaS growth difficult.

Webinars and Podcasts

No-Code Customer Success: How Patrick Ford Helps Customers Build, Not Just Buy | Mastering CS: Ep 73

In this episode of Mastering CS: Candid Leader Insights, Irina Cismas sits down with Patrick Ford, Customer Success … Continued

Webinars and Podcasts

Lead with Curiosity: How Viola Marku Thinks About CS in a Technical World | Mastering CS: Ep 72

In this episode of Mastering CS: Candid Leader Insights, Irina Cismas sits down with Viola Marku, Head of … Continued

Best Practices

How to Use AI to Improve Customer Experience – 7 Evolving Strategies for AI-First Companies

Learn how SaaS teams can use AI to improve customer experience with sentiment scoring, churn signals, CSM support, automation, and human handoff.

Webinars and Podcasts

How Veronica Bianchini Puts People First in Enterprise CS | Mastering CS: Ep 71

In this episode of Mastering CS: Candid Leader Insights, Irina Cismas sits down with Veronica Bianchini, Senior Strategy … Continued

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Best Practices

How to Prevent Customer Data Leaks in SaaS: A Practical Guide for CS Teams

Guide to spotting customer data leak risk, reducing it, preventing it within customer success, and what to do if something goes wrong.

Webinars and Podcasts

What 10 Years in One Company Taught Katrin Loodus About Customer Success | Mastering CS: Ep 70

In this episode of Mastering CS: Candid Leader Insights, Irina Cismas speaks with Katrin Loodus, Customer Success Manager … Continued

Customer Success Articles

How SaaS Companies Turn Customer Success Into a Growth Engine

Customer success becomes a SaaS growth engine when onboarding, health scoring, expansion signals, feedback loops, and automation turn … Continued

Webinars and Podcasts

Why Nir Kalish Believes AI Will Never Replace White-Glove Customer Success | Mastering CS: Ep 69

In this episode of Mastering CS: Candid Leader Insights, Irina Cismas sits down with Nir Kalish, VP of … Continued

Webinars and Podcasts

How Alexandra Ardelean Brings Process Design and Cultural Intelligence to CS | Mastering CS: Ep 68

In this episode of Mastering CS: Candid Leader Insights, Irina Cismas sits down with Alexandra Ardelean, Senior Customer … Continued

SaaS Business

Strategies to Increase Revenue in SaaS: 8 Customer-Led Plays for Retention, Expansion, and Growth

Traditionally, when companies seek to increase revenue, they start with the obvious: higher prices, extra fees, new subscription … Continued

Webinars and Podcasts

How Silvana Prodan Brings Language, Culture, and Critical Thinking to CS | Mastering CS: Ep 67

In this episode of Mastering CS: Candid Leader Insights, Irina Cismas sits down with Silvana Prodan, Team Lead … Continued

Webinars and Podcasts

How Anne LiCata Builds Trust and Drives AI Adoption in Life Science CS | Mastering CS: Ep 66

In this episode of Mastering CS: Candid Leader Insights, Irina Cismas sits down with Anne LiCata, VP of … Continued

Webinars and Podcasts

How Vlad Zholnerchuk Builds Technical Customer Success in Healthcare | Mastering CS: Ep 65

In this episode of Mastering CS: Candid Leader Insights, Irina Cismas sits down with Vlad Zholnerchuk, CS Team … Continued

Webinars and Podcasts

How Kiko Rodríguez Moreno Does Customer Success in Cybersecurity | Mastering CS: Ep 64

In this episode of Mastering CS: Candid Leader Insights, Irina Cismas sits down with Kiko Rodríguez Moreno, Customer … Continued

SaaS Metrics

NPS Benchmarks: 5 Mistakes CS Teams Make When Reading the Score

NPS benchmarks vary significantly by business model, survey language, and customer segment, yet most CS teams compare their … Continued

Webinars and Podcasts

How Dylan Berno Is Building a Signal-Driven CS Function at Coast | Mastering CS: Ep 63

In this episode of Mastering CS: Candid Leader Insights, Irina Cismas sits down with Dylan Berno, Head of … Continued

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