Customer Success Articles

We’ve made a new list for Customer Success events in 2026, check it out here! Attending customer success … Continued

Customer enablement isn’t simply support with a fancy twist. It’s a sustained business function determined to empower customers, … Continued

Within SaaS, there’s almost always a natural divide between CS and Sales. Take an average Salesperson and ask … Continued

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An effective sales funnel can make or break your business. But did you know that, according to Salesforce, … Continued

Customer success has always had a complex identity crisis. Let me explain: 93.7% of companies measure CS impact … Continued

The customer exit interview isn’t a desired moment. After all, who wants to see their clients leaving, right? … Continued

What is customer success, and why is it important? In this article, I’ll dive into the essence of … Continued

A customer success plan helps your customers reach their goals with your product. It outlines strategies and actions … Continued

On July 9th, 2024, I had the pleasure of participating in a fantastic event – our first CS … Continued

Just relying on occasional surveys or random feedback won’t cut it anymore. To really understand your customers’ needs … Continued

No matter how similar they seem, customer satisfaction isn’t customer happiness. In fact, both these concepts are miles … Continued

Customers are the soul of every business. This is why brands, including SaaS, do everything to keep their … Continued

Customer testimonials are a very strong social signal. The only challenge is that you need to create testimonials that are convincing, honest, and relatable.

Customer-centricity has become a hallmark of successful businesses in today’s highly competitive market. The tiny word “Customer-centricity” is … Continued

Let us begin with a few eye-opening statistics. Emplifi reports that 61% of customers will pay at least … Continued

We live in an age where the importance of customer success and its vital role within an organization … Continued

There’s no need to beat around the bush – SaaS is changing. We’re seeing it all around us. … Continued

If you’ve ever been at a loss when deciding how many accounts to assign per CSM or vice-versa, … Continued

Our lives in customer success are in a constant state of guesstimating our customers’ sentiment as to our … Continued