AskNicely is a customer experience platform that collects NPS, CSAT, and CES survey responses at scale. Teams use it to measure how customers feel after onboarding, support interactions, or key milestones. The Custify integration pulls those survey responses into your customer profiles, so you can act on feedback without switching tools.
What can I do with Custify and AskNicely?
- See each customer’s latest NPS score, comment, and submission date directly on their person and company profile in Custify.
- Identify promoters, passives, and detractors across your customer base and segment them for targeted outreach.
- Trigger automated playbooks based on NPS scores: for example, send a CSM alert when a customer submits a detractor score.
- Correlate NPS data with health scores, product usage, and other signals to build a more complete picture of account risk.
- Track NPS trends over time per customer, so your team can spot deteriorating sentiment before renewal.
- Identify happy customers for upsell conversations, reference requests, or case study outreach.
How does AskNicely work with Custify?
Custify connects to your AskNicely account using an API key and syncs survey responses into Custify as NPS Response records. Each response is matched to the right Custify person by email address. Responses without a matching email in Custify are skipped.
After importing responses, Custify updates scores at two levels:
- At the person level, each contact gets their latest NPS score, comment, and submission date.
- At the company level, Custify calculates an aggregate NPS score across all contacts linked to that company.
Both scores are available as attributes you can use in segments, health score calculations, and playbook triggers.
From a connected AskNicely account, Custify syncs:
- Survey score (0–10 for NPS)
- Respondent comment
- Submission date and time
- Response ID (for deduplication)
FAQ
Which survey types are supported?
The integration supports NPS, CSAT, and CES survey responses from AskNicely.
What happens if a response has no matching email in Custify?
The response is skipped. Only responses that match an existing Person by email address are imported.
How is the company-level score calculated?
Custify averages the individual NPS scores of all People linked to a company. The result is stored as the company’s aggregate NPS score.
Can I trigger playbooks when a new detractor score comes in?
Yes. Because AskNicely response data is stored as person attributes in Custify, you can build segments and playbooks based on score values, score changes, or submission dates.
How often does the sync run?
Custify runs an initial full sync when you activate the integration, then automatically runs incremental syncs to pull only new responses since the last update.
How Do I Activate This Integration?
- In AskNicely, go to Settings > API and copy your API key. Note your subdomain (the part before `.asknice.ly` in your URL).
- In Custify, go to Settings > Integrations and find AskNicely in the list.
- Click “Add integration,” enter your AskNicely subdomain and API key, then click “Save settings.”
- Custify will run an initial full sync automatically to import all existing survey responses.
