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More articles written by Guest Authors

SaaS Metrics

Why Acquisition Quality Matters More Than Acquisition Volume

Suppose you’re in a growth meeting and someone claims, “We doubled sign-ups this month.” While that may sound … Continued

Best Practices

Build Once, Repeat Forever: How To Create Scalable Playbooks That Grow With Your Customer Base

A playbook is your business’s operational blueprint for customer success (CS). It defines how to onboard customers, manage … Continued

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Customer Success Articles

Localized Onboarding With AI Voice: Lift Activation & URR in 60 Days

Whether a new user understands your product—and decides to stay—often depends on your multilingual onboarding. Many SaaS teams … Continued

Customer Success Articles

The CFO’s Guide to Customer Success: Speaking Finance’s Language

As a Customer Success professional, your world revolves around engagement scores, customer health, and adoption metrics. Yet across … Continued

Best Practices

The UX/UI of a Customer-Facing Knowledge Base: Designing for Self-Service and Retention

A customer-facing knowledge base (KB) isn’t a static FAQ archive; it’s a core product surface that shapes onboarding, … Continued

SaaS Metrics

7 Best Customer Experience Analytics Tools (2026): Features, Use Cases, Pricing

Cutthroat competition in today’s market has set the customer experience above price or product. The numbers support this … Continued

Best Practices

Inside the Mind of a Churning Customer: What They Won’t Tell You

Seeing your hard-earned customers drift off the radar into another competitor’s arms is an outcome no brand desires. … Continued

SaaS Metrics

Understanding SaaS Metrics: URR and ACV Explained

In the world of SaaS, understanding business data is mission-critical. However, while everyone talks about churn rate, MRR, … Continued

Tools

Top Collaboration Tools for Customer Success Teams Working Remotely

Customer success teams are one of the roles that can be easily done remotely. However, there are some … Continued

SaaS Metrics

Understanding 7 Vanity Metrics in SaaS and How to Avoid Them

Growing your business in the SaaS industry can be challenging. You have to track the numbers and look … Continued

SaaS Metrics

What Is Product-Market Fit? SaaS Metrics, Signals & How CS Helps Achieve It

Product-market fit (PMF) is the non-negotiable milestone of sustainable SaaS growth, but it’s also one of the most … Continued

Best Practices

How to Track Leads Without Losing Sight of Customer Experience

What’s the first thing you think of when considering how to track leads effectively? Is it the quality … Continued

Best Practices

How SaaS companies use visual onboarding across the customer journey to drive revenue expansion

Imagine a person signing up for a new SaaS tool. They expect a smooth start. Instead, they see … Continued

Best Practices

How to Handle Enterprise Customers When There’s More Than One Decision Maker

Enterprise customers present some of the best opportunities to make a profit. But of course, the greater the … Continued

Customer Success Articles

7 Innovative Ways to Build and Maintain Customer Relationships

Cultivating customer loyalty can pay dividends in the long-term. In SaaS, repeat business isn’t just beneficial—it’s critical for … Continued

Customer Success Articles

Why Diversifying Sales Channels Is Key to Customer Success

Leading a customer success team means you’re always focused on ensuring clients have the support they need. Your … Continued

Best Practices

7 Proven Email Strategies for Re-engaging Customers and Preventing Churn

In the high-stakes world of SaaS, every dormant account represents not just a lost opportunity but also a … Continued

SaaS Metrics

12 Key Metrics to Measure Customer Loyalty in SaaS

According to Harvard Business Review, acquiring a new customer is anywhere from five to 25 times more expensive … Continued

SaaS Metrics

Maximizing Customer Retention in SaaS: How Customer Success Transforms Subscription Growth

Customer retention is a game changer for SaaS companies. While attracting new users is important, retaining existing customers … Continued

Customer Success Articles

Empowering Your Customers: Effective Support Strategies and Communication Management Software

Did you know that 82% of customers stay loyal after a positive service interaction? Yet, only a fraction … Continued

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