Guest Authors

More articles written by Guest Authors

Customer Success

7 key elements for a winning customer success plan

A customer success plan helps your customers reach their goals with your product. It outlines strategies and actions …

Customer Success

Customer Feedback Loops: Gathering Insights For Continuous Improvement

Just relying on occasional surveys or random feedback won’t cut it anymore. To really understand your customers’ needs …

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Best Practices

How To Ask Your Customers For Reviews: Top 10 Real-World B2B Principles To Follow

With 69% of customers saying they have left a review when prompted by a business, you might feel …

Customer Success

Tips to Excel at Customer Happiness (It’s Not What You Think)

No matter how similar they seem, customer satisfaction isn’t customer happiness. In fact, both these concepts are miles …

Customer Success

What Is Customer Delight? The Ultimate Guide

Customers are the soul of every business. This is why brands, including SaaS, do everything to keep their …

Customer Success

Customer Testimonials: How to Use Them Effectively

Customer testimonials are a very strong social signal. The only challenge is that you need to create testimonials that are convincing, honest, and relatable.

Customer Success

The Leadership Blueprint for a Customer-Centric Organization

Customer-centricity has become a hallmark of successful businesses in today’s highly competitive market. The tiny word “Customer-centricity” is …

Customer Success

How Value Moments Drive Growth and Customer Success

Let us begin with a few eye-opening statistics. Emplifi reports that 61% of customers will pay at least …

Tools

Top 12 Workflow Automation Tools

Companies invest heavily in recruiting, onboarding, and retaining top talent. In fact, according to an SHRM report, the …

Best Practices

Winning the Customer Game: How Sales Intelligence Boosts Conversions

If you’re like most customer-facing companies, you’ll feel like you spend most of your time thinking about how …

Tools

Email Marketing Tools And Tips To Avoid The Spam Folder

Email marketing is crucial for client success. It directly bolsters business by enhancing client relations. However, there’s a …

Tools

Best Marketing Data Platforms

Data is everything. It helps businesses understand customers and tailor products and marketing to them. The problem is …

Best Practices

Customer Insight Marketing: How to Use Data to Improve Customer Relationships

Few marketing tasks are as crucial (yet challenging) as uncovering the reasons behind customers’ thoughts and actions. Historically, …

Customer Success

Challenges of Talent Acquisition and Retention in CS Teams

The Impact of CS in Today’s Businesses In today’s dynamic business landscape, Customer Success takes center stage, captivating …

Customer Success

2024’s Top Trends in Personalized Customer Service in the Age of AI

According to the Forbes Advisor survey, more than half of businesses (56%) are using AI for customer service. …

SaaS Business

The Future of SaaS: Top Trends and Predictions in 2024 and Beyond

“SaaS is the future of software, and that future is now.” This is one of the episode’s names …

Best Practices

Using ChatGPT for Customer Service: Use Case Guide

Ever wished for a customer service assistant that’s available around the clock and can handle multiple queries simultaneously? …

Tools

9 of The Best Voice of the Customer (VoC) Tools in 2024

As a guy who grew up in the UK where ‘everyone is a shopkeeper’ I inherently understand that …

SaaS Metrics

How to Strategically Use NPS to Overcome Growth Obstacles

As more SaaS brands compete for public attention, impeccable customer experience is your best shot at cutting through …

Best Practices

The Best Business Books: Bestsellers List

Elevate your business with insights from 15 bestselling business books. Our curated list covers strategy, customer service, and more. Start reading today!

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