More articles written by Guest Authors
Tools
Top 11 UX Tools for SaaS Design Teams in 2024
Having a good kit of UX tools at hand is essential for any modern SaaS team in order …
Best Practices
8 Challenges in Customer Retention and How to Overcome Them
While getting new customers is important, nurturing the existing ones is the foundation of building a successful business …
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Best Practices
How Storytelling Can Renew Your B2B Marketing Strategy
If you want your B2B company to succeed, then a well-executed marketing strategy is essential. However, many businesses …
Best Practices
What is a Knowledge Base and How to Choose the Best Tool
Whether you’re a small business seeking greater organization or an enterprise-level company looking to simplify the customer support …
Best Practices
7 Website Design Principles that Help Ensure Customer Experience and Success
Getting your website design right is important. If your company’s SaaS website design follows the main laws of …
SaaS Metrics
How to Measure and Increase Activation Rate for SaaS
Getting users from trial to paid is a common challenge for SaaS companies. If you want your business …
Customer Success
Using Customer Success Analytics vs Product Analytics
According to Forrester Research, more than 72% of companies state that improving customer success is their first priority. …
SaaS Metrics
8 Ways to Improve Customer Success Team Dynamic
87% of business leaders have attested to customer experience being at the top of their priorities. The customer …
SaaS Metrics
10 Lesser-Known Tips to Improve Customer Communication
A business without customers is not a business at all. Customers are the core of a business, whether …
Best Practices
12 Must-Read Customer Service Books
Ensuring your customers have a supportive experience with your company starts before they even buy your products or …
Best Practices
Is Hybrid Working The Way Forward For Customer Success Teams?
If you’re a customer success manager, there’s a good chance you’re already operating a hybrid working model to …
Best Practices
A Founder’s Guide to Collecting and Utilizing User Feedback
What do you expect from this article? (Choose one or more variants.) It will outline the importance behind …
Best Practices
What Content Should You Add for Each Stage of the Customer Journey?
Content marketing is an essential part of your overall marketing and advertising strategy, no matter what kind of …
Best Practices
The Mistake SaaS Companies Make When Speaking to Potential Customers
One of the biggest mistakes a B2B SaaS company makes when it comes to speaking with potential customers: …
Customer Success
8 Common Mistakes When Building Customer Success Teams
By now, you must have read more than a few articles about how to build the perfect customer …
SaaS Metrics
10 Customer Engagement Metrics to Track in 2022
Companies depend on loyal and active users to stay in business. Engaged customers support your brand; they recommend …
Best Practices
10 Ways Customer Reviews Can Enrich Your Content
Did you know that 79% of shoppers rely on customer reviews? As a business owner, you have to …
Customer Success
Why Implementation isn’t Onboarding
Sales just closed a HUGE deal and handed it over to you, the customer’s new CSM. With a …
Tools
Choosing the best call management software
Call management software is a technology that you can use to coordinate, route, and handle inbound and outbound …
Best Practices
13 SaaS Lead Follow-Up Mistakes and How to Avoid Them
Are you aiming at closing more sales and increasing your customer base? This is what SaaS lead follow-up …