Best Practices
Resources to build your customer success business
Best Practices
How to Thank a Customer for their Business | Tips, Tricks, & Budget-Friendly Ideas
By investing in your business, a customer has given you the responsibility and opportunity to provide excellent service. …
Best Practices
What Happens When SaaS Companies Don’t Meet Investors’ Expectations?
Investors have various areas of focus on the expectations of the SaaS (software as a service) companies they’re …
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Best Practices
What’s the Difference Between Customer Loyalty and Customer Retention?
Learn the difference between customer retention and customer loyalty. Don’t just fight decline, but drive business growth.
Best Practices
From Different Grounds Up: How to Build Your Own Remote Team
Various factors, from the pandemic to the Millennial desire for a greater work-life balance, have led to businesses …
Best Practices
How a Data Science Strategy Can Help Customer Success and Support Teams
The customer success and support teams of big companies engage with thousands of customers every day. Each interaction …
Best Practices
How to Increase Brand Loyalty Through Customer Service Videos
When you think of customer service, what’s the first thing that comes to mind? It’s often a telephone …
Best Practices
11 Customer Success Manager Interview Questions Companies Ask & Why
A list of in-depth Customer Success Manager interview questions to check that your candidate understands churn, stress, upselling & everything else!
Best Practices
How To Be A Good Customer Success Manager
Advice and tips from 15 CSMs from all over the world on how to be a good Customer Success Manager.
Best Practices
How To Use Account-Based Marketing Tactics In Customer Success
How ab marketing complements Customer Success and examples of account-based marketing tactics you can use across departments.
Best Practices
8 Customer Success Best Practices From Peter Sterkenburg
Insightful interview with Peter Sterkenburg on customer success best practices he learned in his experience as a Customer Support and Customer Success representative.
Best Practices
How I Solved the Challenge of Measuring Customer Success ROI
How to face the challenges of calculating customer success ROI within the ever-changing SaaS industry with examples and guide
Best Practices
How CS leaders measure the ROI of CSMs and why many struggle
A round-up of customer success stories on how industry leaders measure ROI and best practices on calculating it individually for customer success managers.
Best Practices
Key Tips to Reduce Your B2B SaaS Startup’s Churn
New customer acquisition is extremely important for SaaS businesses at every stage of their life cycle, but particularly …
Best Practices
9 Customer Success Automation Challenges And How to Handle Them
80% of customers say the experience a company provides is as important as its products and services. Still, …
Best Practices
Shopify Onboarding Analysis: What Great Email Onboarding Looks Like
Shopify’s onboarding process should be an example for CSMs. After all, they wouldn’t have become the most popular …
Best Practices
14 CSM’s Advice to Getting Jobs in Customer Success
As the world moves towards subscription-based software models, customer success job offerings are also on the rise. In …