Best Practices
How to Use AI Note-Taking to Improve Customer Success Team Meetings
Customer success teams have a lot to think about in terms of prioritizing customers’ needs and goals. If …
Best Practices
What Is Account Mining & Its Best Practices
Statistics show that the probability of selling to a new customer (5% to 20%) is much less than …
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Best Practices
Best Email Marketing Strategies for SaaS in 2023
Are you overwhelmed with the marketing trends and techniques you need to adopt as a SaaS business marketer? …
Best Practices
What is Social Proof and How to Apply It in B2B SaaS
Have you ever purchased a product because a friend recommended it to you? If your answer is yes …
Best Practices
All You Need to Know About SaaS Sales Forecasting
SaaS sales forecasting is a key part of financial planning and analysis for SaaS enterprises. Sales forecasts are …
Best Practices
Customer Experience and Customer Service Trends Worth Trying in 2023
More than 72% of businesses claim that improving customer experience (CX) is their #1 priority today. Are you …
Best Practices
8 Challenges in Customer Retention and How to Overcome Them
While getting new customers is important, nurturing the existing ones is the foundation of building a successful business …
Best Practices
How Storytelling Can Renew Your B2B Marketing Strategy
If you want your B2B company to succeed, then a well-executed marketing strategy is essential. However, many businesses …
Best Practices
What is a Knowledge Base and How to Choose the Best Tool
Whether you’re a small business seeking greater organization or an enterprise-level company looking to simplify the customer support …
Best Practices
7 Website Design Principles that Help Ensure Customer Experience and Success
Getting your website design right is important. If your company’s SaaS website design follows the main laws of …
Best Practices
What Role Should Customer Success Play During Customer Acquisition?
In many SaaS businesses, customer success is treated as a post-sales activity to help ensure customer satisfaction and …
Best Practices
12 Must-Read Customer Service Books
Ensuring your customers have a supportive experience with your company starts before they even buy your products or …
Best Practices
Is Hybrid Working The Way Forward For Customer Success Teams?
If you’re a customer success manager, there’s a good chance you’re already operating a hybrid working model to …
Best Practices
A Founder’s Guide to Collecting and Utilizing User Feedback
What do you expect from this article? (Choose one or more variants.) It will outline the importance behind …
Best Practices
What Content Should You Add for Each Stage of the Customer Journey?
Content marketing is an essential part of your overall marketing and advertising strategy, no matter what kind of …
Best Practices
The Mistake SaaS Companies Make When Speaking to Potential Customers
One of the biggest mistakes a B2B SaaS company makes when it comes to speaking with potential customers: …
Best Practices
Using Voice of the Customer to Drive Loyalty
Through Voice of the Customer, or VoC, programs, the business world opens itself up to direct customer feedback. …
Best Practices
10 Ways Customer Reviews Can Enrich Your Content
Did you know that 79% of shoppers rely on customer reviews? As a business owner, you have to …
Best Practices
5 Ways to Enable Proactive Customer Engagement
Ever patronized a business that went out of its way to anticipate your needs and just be nice, …
Best Practices
13 SaaS Lead Follow-Up Mistakes and How to Avoid Them
Are you aiming at closing more sales and increasing your customer base? This is what SaaS lead follow-up …