More articles written by Guest Authors
SaaS Metrics
Understanding 7 Vanity Metrics in SaaS and How to Avoid Them
Growing your business in the SaaS industry can be challenging. You have to track the numbers and look …
SaaS Metrics
What Is Product-Market Fit? SaaS Metrics, Signals & How CS Helps Achieve It
Product-market fit (PMF) is the non-negotiable milestone of sustainable SaaS growth, but it’s also one of the most …
Get more insights!
Don’t miss a post. Sign up for our weekly newsletter.
Best Practices
How to Track Leads Without Losing Sight of Customer Experience
What’s the first thing you think of when considering how to track leads effectively? Is it the quality …
Best Practices
How SaaS companies use visual onboarding across the customer journey to drive revenue expansion
Imagine a person signing up for a new SaaS tool. They expect a smooth start. Instead, they see …
Best Practices
How to Handle Enterprise Customers When There’s More Than One Decision Maker
Enterprise customers present some of the best opportunities to make a profit. But of course, the greater the …
Customer Success Articles
7 Innovative Ways to Build and Maintain Customer Relationships
Cultivating customer loyalty can pay dividends in the long-term. In SaaS, repeat business isn’t just beneficial—it’s critical for …
Customer Success Articles
Why Diversifying Sales Channels Is Key to Customer Success
Leading a customer success team means you’re always focused on ensuring clients have the support they need. Your …
Best Practices
7 Proven Email Strategies for Re-engaging Customers and Preventing Churn
In the high-stakes world of SaaS, every dormant account represents not just a lost opportunity but also a …
SaaS Metrics
12 Key Metrics to Measure Customer Loyalty in SaaS
According to Harvard Business Review, acquiring a new customer is anywhere from five to 25 times more expensive …
SaaS Metrics
Maximizing Customer Retention in SaaS: How Customer Success Transforms Subscription Growth
Customer retention is a game changer for SaaS companies. While attracting new users is important, retaining existing customers …
Customer Success Articles
Empowering Your Customers: Effective Support Strategies and Communication Management Software
Did you know that 82% of customers stay loyal after a positive service interaction? Yet, only a fraction …
Customer Success Articles
10 ͏Tip͏s to͏ Ba͏lance Cu͏stom͏e͏r͏ Suc͏͏͏ces͏s Initiati͏ves w͏͏it͏h Cost Ma͏n͏ag͏ement in S͏aa͏S͏
You͏r cus͏to͏m͏͏͏er succ͏ess͏ team͏ is ͏͏r͏unning ͏͏f͏u͏ll ͏t͏hrot͏tle,͏ pu͏͏tting͏͏ o͏ut͏ ͏fir͏e͏s and ke͏eping ͏clie͏n͏ts ͏h͏app͏y. ͏But͏ ͏then, you …
Customer Success Articles
Boost Sales Funnel Efficiency with Customer Archetypes: A Step-by-Step Guide
An effective sales funnel can make or break your business. But did you know that, according to Salesforce, …
Best Practices
Predictive Sales Analytics in SaaS: Understanding Customer Buying Patterns
As a software as a service (SaaS) business, you’re always at the forefront of innovation. But getting potential …
Best Practices
How to Use Predictive Customer Analytics to Increase Conversions
Data is a valuable asset in today’s modern world. Knowing more about your customers helps you personalize their …
SaaS Business
How to Write a Winning Value Proposition (+ Best Examples)
We live in a time with markets more competitive and saturated than ever. Many products and services are …
Customer Success Articles
How to Do a Customer Exit Interview
The customer exit interview isn’t a desired moment. After all, who wants to see their clients leaving, right? …
Customer Success Articles
7 key elements for a winning customer success plan
A customer success plan helps your customers reach their goals with your product. It outlines strategies and actions …
Customer Success Articles
Customer Feedback Loops: Gathering Insights For Continuous Improvement
Just relying on occasional surveys or random feedback won’t cut it anymore. To really understand your customers’ needs …
Best Practices
How To Ask Your Customers For Reviews: Top 10 Real-World B2B Principles To Follow
With 69% of customers saying they have left a review when prompted by a business, you might feel …