10 Best Email Marketing Tools for SaaS in 2023 [Free & Paid]

Scouring the internet to find the best way to allure leads and convert them into your SaaS customers? Why not consider email marketing tools for SaaS?

Email marketing tools are designed to automate your email marketing campaigns, track, record, analyze, and generate reports, and, more importantly, discover growth opportunities and present you with possible solutions.

This article will explore the 10 best email marketing tools that will help you supercharge your SaaS marketing efforts.

1. ActiveCampaign

ActiveCampaign is our first choice of marketing software for SaaS. It offers you an excellent platform to grow your SaaS businesses, whether B2B, B2C, or eCommerce.

Get the best marketing features required for SMS marketing, SaaS marketing automation, and CRM system to grow your business while delivering an exceptional customer experience.

Best features of ActiveCampaign:

• Machine Learning
• Drag & Drop Email Builder
• Mobile-friendly application
• 870+ Third-party Integrations
• Email & automation reporting
• Omnichannel Marketing
• Split Automations – AB Test
• Unlimited Email Design Testing
• Unlimited Email Sending
• Custom Mailserver Domain

Pricing

Marketing + CRM (Email, Marketing, & Sales Automation)

• Lite: $29/month, paid yearly
• Plus: $49/month, paid yearly
• Professional: $149/month, paid yearly
• Enterprise: Custom quote

Pros

• Delivers a professional appearance for an affordable price.
• Wide range of integration options, which you can figure out effortlessly.
• An automated email sequence – just create and schedule

Cons

• Not the best customer service – it can be better.
• Quite a complex UI for beginners – hard to navigate and find the desired feature.

2. Sendinblue

Sendinblue is an all-in-one marketing solution that provides businesses with all the necessary tools to reach out to audiences and convert them into customers.

It is the best digital marketing automation platform on the market today. We recommend Sendinblue to all SMBs for complete marketing and business growth.

Best features of Sendinblue are:

• Drag & Drop Editor
• SMS Marketing
• Advanced templating language
• No daily sending limits
• Real-time email statistics
• Customized log retention
• Marketing Automation
• Unlimited contacts & details
• Dedicated Account Manager
• Phone and chat support

Pricing:

Marketing Platform

• Free: 0€/month – includes unlimited contacts & 900 emails/month
• Starter: 19€/month – includes unlimited contacts & 20K emails/month
• Business: 49€/month – includes unlimited contacts & 20K emails/month
• Enterprise: 1,000€/month – includes unlimited contacts & emails

Pros

• Quick email delivery with a low bounce rate.
• Reasonable pricing considering the top-notch marketing features.
• Highly rated customer service by most users.

Cons

• The in-app functionalities could still be better.
• The UI can be more robust and also newsletter templates.

3. Omnisend

Omnisend is yet another marketing solution that focuses on eCommerce. The company aims to help businesses with the easy-to-use automation feature for SMS marketing and eCommerce marketing.

Omnisend is compatible with almost all eCommerce platforms, and, more importantly, it integrates loyalty review and helpdesk platforms for triggering marketing campaigns based on customer behavior.

Best features of Omnisend are:

• Web Push Notification Campaigns
• Pre-built E-commerce Workflows
• A/B Split Testing
• Multiple Third-party Integrations
• Web Tracking Data History
• Custom Targeting & Timing
• SMS Opt-In Collection
• Product Content Block
• Advanced Reporting
• Campaign Clickmaps

Pricing:

Marketing Platform

• Free: $0/month – includes 250 contacts & 500 emails/month
• Standard: Starting at $16/month – includes custom contacts & emails/month
• Pro: Starting at $59/month – includes custom contacts & emails/month

Pros

• Campaign booster available for improving engagement rates.
• Easy and practical Triggered email and automation.
• Plenty of pre-built marketing automation workflows to reduce manual tasks.

Cons

• Unlimited emails and contacts are available only with the Enterprise plan.
• Greater flexibility and customization with email marking would be better.

4. ClickFunnels

ClickFunnels is a complete platform that offers you everything you need to build your website, blog, or online store.

You have a built-in CRM, email marketing, real-time analytics, fulfillment, shipping, and split testing all under a single umbrella. You can get the best out of your marketing efforts with ClickFunnels.

Best features of ClickFunnels are:

• Unlimited Email Sequences
• Unlimited Funnels
• A/B Split Testing
• Unlimited Products
• API Access
• Liquid Theme Editor
• Affiliate Program
• Unlimited Workflows
• Advanced Real-time Analytics
• CF1 Maintenance Mode Plan

Pricing:

Marketing Platform

• Basic: $127/month, billed annually – includes 10,000 Contacts
• Pro: $157/month, billed annually – includes 25,000 Contacts
• Funnel Hacker: $280/month, billed annually – includes 200,000 Contacts

Pros

• Offers you much marketing-related content.
• A simple learning curve with easy-to-use UI.
• Easy data tracking to identify the weak points and where we need to improve.

Cons

• Backend functionality could have an easier learning curve.
• Need to follow a complicated process when connecting to domains.

5. Klaviyo

Klaviyo is arguably the most simple and effective eCommerce marketing platform, with the ability to integrate with most eCommerce software. eCommerce business owners can opt for Klaviyo to carry out their email marketing.

Template quality, predictive forecasting, benchmarks, and eCommerce focus all lean toward greater growth marketing on limited investment.

Best features of Klaviyo are:

• Immediately capture customer behavior
• Automated A/B testing
• Predictive data
• 200+ Third-party Integrations
• Real-time, marketer-friendly segmentation
• Real-time customer profiles
• Rich pre-built and custom reporting
• Precise multi-channel attribution
• Ecommerce automations
• Pre-built template libraries

Pricing

• Free: $0/month – includes 250 contacts, 500 monthly emails
• Email: $20/month – includes 500 contacts, 15,000 monthly emails
• Email and SMS: $35/month – includes 500 contacts, 15,000 monthly emails.

Note: The pricing structure with Klaviyo depends on the number of contacts and monthly SMS/MMS credits. The pricing above is the minimum pricing with basic requirements.

Pros

• Easy to create newsletters & emails with.
• Smooth integration with e-commerce platforms.
• Responsive and on-time customer service by the team.

Cons

• Customization on desktop and mobile could be better.
• The platform can be clunky, sometimes slowing down the workflow.

6. Benchmark

Benchmark is one of the top email marketing, creation, and monitoring tools in today’s market. It might be the least-known marketing tool on the list — however, you wouldn’t know its capabilities until you use it.

Benchmark features alluring landing page creation tools, AI-powered marketing automation, dedicated IP protection, and more to achieve maximum deliverability rates.

Best features of Benchmark are:

• Track email performance
• Publish Landing Pages
• Automate customer journeys
• Unlimited sending
• Segment Lists & Schedule Emails
• Remove Benchmark Branding
• A/B test email content
• Protect your reputation with Dedicated IP
• Unlimited Email Sending
• Launch quickly with managed account set-up

Pricing

• Free: $0/month, billed annually – includes 3,500 monthly emails
• Lite: $8/month, billed annually – includes 3,500 monthly emails
• Pro: $13/month, billed annually – includes 7,500 monthly emails
• Enterprise: Custom quote – unlimited emails

Pros

• Great native split testing for a/b groups
• Very detailed tracking information.
• The ability to edit some HTML on their drag-and-drop version.

Cons

• Server issues can delay the email-sending procedure.
• The signup form design is basic and can be improved a lot.

7. HubSpot

HubSpot is one of the top marketing software tools we recommend to B2B service companies. It is a complete marketing automation tool that offers you a dedicated CRM, landing page-building tools, Omnichannel marketing automation, Behavioral trigger, and custom reporting. Despite the best automation features, it can be quite expensive as your business needs grow with time.

Best features of HubSpot are:

• Email marketing
• Email and in-app chat support
• HubSpot mobile app
• Multi-language content creation
• SEO recommendations & optimizations
• Marketing asset comparison reporting
• Omni-channel marketing automation
• Standard CRM interface configuration
• Adaptive testing – A/B testing
• Behavioral event triggers and reporting

Pricing

Marketing Hub™

• Starter: $45/month, billed annually – includes 1000 Marketing Contacts
• Professional: $800/month, billed annually – includes 2,000 Marketing Contacts
• Professional: $3,600/month, billed annually – includes 10,000 Marketing Contacts

Pros

• Track up to 10,000 logged interactions per contact.
• Easy categorization and segregation of different states of the sales funnel.
• Effective customer filtration of a particular segment with common attributes.

Cons

• Cannot distinguish between the bot and a human click.
• Conducting business can be difficult if the HubSpot CRM crashes.

8. MailerLite

MailerLite is arguably the cheapest platform when it comes to email marketing tools. Not to mention its adequate marketing features required to create effective marketing funnels and generate massive ROIs. We recommend MailerLite to beginners and small and personal projects.

Best features of MailerLite are:

• Drag & drop editor
• Email automation builder
• Signup forms & pop-ups
• Auto resend campaign
• Unlimited websites & blogs
• Multiple triggers in automation
• Dedicated IP & deliverability consultation
• Custom landing page design
• Custom newsletter design
• Custom HTML editor

Pricing:

• Free: $0 – includes 1000 subscribers, 1 user, 12,000 monthly emails
• Growing Business: $9 – includes 1000 subscribers, 3 users, unlimited monthly emails
• Advanced: $19 – includes 1000 subscribers, unlimited users, unlimited monthly emails
• Enterprise: custom pricing – includes 100K subscribers, 1 user, 12,000 monthly emails

Pros

• Unlimited automation, even on the free tier.
• Easy drag-and-drop editor to easily create landing pages.
• Effective email broadcasting to an entire email list.

Cons

• It doesn’t offer sufficient integration facilities with third-party applications.
• Non-repeating background in landing pages would be better.

9. Constant Contact

Constant Contact is the best content marketing tool for starters since it has a simple yet elegant drag-and-drop email builder feature, allowing you to build quick emails and landing pages. It also has behavioral triggers to automate email marketing campaigns and drip sequences.

Best features of Constant Contact are:

• Social Media Marketing
• SMS Marketing
• List-Building Tools
• Design Templates
• Marketing Automation
• A/B Testing
• Event Marketing
• Mobile Apps
• Reporting
• Ecommerce

Pricing:

All-in-one marketing automation

• Starting at $449/month

Digital Marketing

• Core: Starting at €9
• Plus: Starting at €41

Pros

• Teams can create tags & lists for the constituent organizations.
• Multiple tools and third-party software integrations.
• Attractive and elegant pre-created email templates.

Cons

• Monitoring parameters can be tricky to handle on some occasions.
• Random glitches within building designs.

10. MailChimp

MailChimp is one of the popular email marketing and automation tools that can help you with personalized recommendations based on AI-assisted data analysis of millions of emails.

It helps you incorporate content automation, customer target and segmentation, and multiple third-party software integrations for smooth and effective email marketing campaigns.

Best features of MailChimp are:

• 300+ Integrations
• Pre-built Email Templates
• Content Optimizer
• Send Time Optimization
• Assisted Onboarding
• Advanced Segmentation
• Comparative Reporting
• Multivariate Testing
• Dynamic Content
• Automated Customer Journeys

Pricing:

• Free: $0 – includes 1 user, 2,500 monthly emails
• Essential: Starts at $13 – includes 3 users, 5,000 monthly emails
• Standard: Starts at $20 – includes 5 users, 6,000 monthly emails
• Premium: Starts at $350 – includes unlimited users, 150,000 monthly emails

Pros

• Audience segmentation and list management – easy and effortless.
• Very low mail delivery ends up in the Spam folder.
• Generate streamlined and impressive reports.

Cons

• It doesn’t offer sufficient integration facilities with third-party applications.
• Lacks enough automation features for email marketing.

Wrapping up on Best Email Marketing Tools

With its outstanding ROI potential and versatility, email marketing deserves a strong foothold in every SaaS marketing stack. However, executing a successful email marketing campaign is only possible if you have the right tool at your disposal.

The good news is that every email marketing tool listed in this article is more than suitable for the job. Whether you’re a small startup with a limited budget that’s only venturing into email marketing or a large organization looking to take your marketing efforts a step further, there is the right tool for you on this list.