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The 36 Best Customer Feedback Tools You’ll Want to Try | 2024 Updated List

Updated on May 17, 2024 14 minutes read

Summary points:

In this article, you will find the best software you can use to record and analyze customer feedback, such as customer survey tools, online review tools, community feedback tools, and even user testing tools. Read on to see what each of these customer feedback tools has to offer.

How Important Are Customer Feedback Tools?

Having a customer-centric attitude is strongly linked to a company’s success because customers are the ones that generate income. Customer feedback is essential to all businesses because it shows the customer satisfaction levels and can help identify opportunities for product improvement. This is crucial for SaaS businesses, where customer inputs can be rapidly translated into product development.

Customer feedback tools automate the feedback collecting process and transform it into data that can be easily analyzed to deliver a better customer experience. Here are a few tools you should consider using:

1. Survicate

Best features

  • Many survey distribution channels: email, link, website, in-product and mobile app
  • NPS, CSAT, CES and 12 more survey question types in one tool
  • Customize the font, color, background and position of your survey without coding
  • Hubspot, Intercom and 26 other native integrations
  • No time limit on the free plan
  • Unlimited free seats with any plan

Survicate is a tool that helps you gather customer feedback on all digital channels. You can send surveys by email, link, chat or in-product. You can run targeted surveys on websites and within web or mobile apps. It integrates with a large variety of CRM, Analytics, and Customer Support tools, among others.

Survicate allows you to automate customer feedback collection and analysis. Receive customer insights constantly from all stages of the funnel.

Recommended for: All

Starting Price: Free

2. Sender 

Best Features

  • Automate feedback surveys across SMS or email;
  • Marketing automation sequences based on multiple triggers;
  • Drag-and-drop popup builder;
  • Behavioral segmentation and activity tracker;
  • Integrations with all major CRM, CMS, and eCommerce platforms.

Sender is a full-suite marketing automation solution that you can use to schedule, send, and automate customer feedback surveys.

Sender allows you to set up elaborate automation sequences that can be triggered based on user behavior. So, you can send feedback surveys when customers are most engaged.

You can reach out to users to get feedback via email or SMS from a single platform. Plus, if you’re planning to run on-page feedback campaigns, a popup builder with behavioral triggers will help you target the most active users. Sender integrates with all major apps and marketing suites, helping you access data where you need it the most.

Recommended For: eCommerce businesses, bloggers, and B2B SaaS companies looking to automate surveys and other marketing operations.

Starting Price: $8 per month. Comes with a forever free plan for up to 2500 subscribers.


Best features

  • Drag & drop, user friendly no-code builder
  • Advanced customization options to fit any brand color, font and overall style
  • Create NPS surveys in one click
  • 30+ native integrations including Salesforce, Hubspot, Marketo and Intercom
  • 250+ professionally designed templates
  • Analytics dashboards with detailed performance reports
  • Share surveys easily as links, embeds, pop-ups or landing pages
  • Full responsiveness for mobile devices
  • Reveal incomplete submissions
  • Free forever plan helps you engage with your customers in an interactive way across all of your online channels. Create beautifully designed customer feedback surveys, including NPS surveys, in minutes without any coding. Customize your survey design to fit your brand perfectly in just a few clicks.

You have the option to start from a blank canvas or choose one of 250+ professionally designed templates.

Published surveys can be shared as links, embedded in your content pages or used as pop-ups across your channels.

The data you collect can be viewed in the reporting dashboards in You could also send data automatically from your surveys to 30+ tools for marketing automation, CRM and more.

Recommended for: All

Starting Price: Free Forever Plan. Paid plans start from 19$/Month for annual plans.

4. Ruttl

Best features

  • Comment directly on live websites, web apps, PDFs and images.
  • Real-time CSS edits
  • Review and collaborate on mobile apps
  • Rephrase web content with GPT
  • Visual bug reporting
  • Integrations – Jira, Trello, Asana, Zapier, ClickUp, and Slack

ruttl is a visual feedback and collaboration platform, equipped with a comprehensive set of tools including website feedback, mobile app feedback, and customer feedback. With ruttl, you can effortlessly gather valuable feedback from your team and clients through various means like annotations, screenshots, video recordings, and more.

Recommended for: Web agencies and product teams

Starting price: $9.6 per user/month


Best Features:

  • Survey sharing with fine control over who can view and edit
  • Multilingual surveys
  • Free integrations with popular collaboration apps
  • All file type exports (CSV, PDF, PPT, SPSS, XLS)
  • Advanced analysis features.

SurveyMonkey is an online survey software that has over 100 available integrations with various apps and plug-ins, such as MailChimp, Slack, Google Drive, Microsoft Teams, and Hubspot. SurveyMonkey comes with 12 pre-made survey templates for different niches (health, marketing, education, etc.) but offers few survey customization options for its users.

Recommended for: All

Starting Price: €30 / user / month



Best Features:

  • Unlimited typeforms
  • Unlimited questions
  • Respondent email notifications
  • Collect payments
  • Calculator for quizzes and payments

Typeform is a tool used to build interactive forms, surveys, and quizzes. It has a user-friendly interface, and it offers an extensive library of visually attractive forms, survey and quiz templates, as well as high-level reports. However, it lacks some handy features, such as allowing users to edit the survey’s HTML code.

Recommended for: All

Starting Price: €30 / month



Best Features:

  • In-app Survey Widgets for Web and Mobile
  • Survey Links & Email Surveys
  • User segmentation
  • 3rd Party Integrations
  • Customizable reporting dashboards

Refiner is a user feedback & customer survey solution for SaaS companies. Refiner makes it easy to track customer satisfaction metrics (NPS, CSAT & CES), profile users or research what to build next.

Refiner lets you create fully customizable microsurveys that can be launched in-app (web & mobile) or on your website, sent by email, or shared with a link.
Uncover new customer insights with customizable analytics dashboards or push responses to your favorite tools in real-time. Refiner integrates nicely with 3rd party tools like Segment, Zapier, Make, Google Sheets,, and many more.

Recommended for: SaaS

Starting Price: $89/month


Best Features:

  • Unmoderated Website Usability Testing
  • Prototype Testing with Figma and Invision Integrations
  • Tools for advance customer behavior analytics
  • In-depth data analysis with comprehensive reporting

UXtweak is a user research tool that helps analyze customers’ behavior during their interactions with digital products. This software aids with identifying obstacles in customer journeys, optimizing landing and check-out pages and tailoring digital experience to customer expectations. UXtweak’s toolkit is very extensive, but keep in mind that some of the more advanced features have a steep learning curve.

Recommended for: All

Starting Price: Free

9. Wootric


Best Features:

  • NPS, CSAT, and CES Surveys
  • Email alerts – route feedback by score
  • Tag feedback themes
  • Multiple languages
  • Export Data

Wootric is a customer feedback tracking software that uses NPS, CSAT, and CES surveys to determine customer satisfaction. Feedback collecting channels include email, web and mobile apps, chat, and SMS. Wootric’s user interface is intuitive and easy to use. However, this tool can be a bit slow when loading huge amounts of data. Custify even offers a native integration with Wootric.

Recommended for: All

Starting Price: Free

10. Hubspot


Best Features:

  • Free Online Form Builder
  • Net Promoter Score (NPS) Surveys
  • Customer Satisfaction Score (CSAT) Surveys
  • Customer Effort Score (CES) Surveys

Hubspot is a Customer Service Software that has all the necessary tools for marketing, sales, customer service, and content management. With Hubspot’s Customer Feedback tool, you can create surveys to gather feedback and deploy them via email or on your website. Hubspot’s focus is on usability, so there aren’t many customization options available.

Recommended for: All

Starting Price: €41 / month

11. Qualaroo


Best Features:

  • Data export
  • Reports & analytics
  • Professional templates
  • Email notifications
  • Net Promoter Score (NPS)

Qualaroo provides you with templates you can customize to match your brand. It highlights new responses and helps you categorize questions with sentiment analysis. Its word cloud feature brings out key ideas from free-form answers. However, the platform could use more pre-built survey templates for users.

Recommended for: All

Starting Price: $80 / Month

12. ProProfs Survey Maker


Best Features:

  • Unlimited surveys
  • Respondent email notification
  • Net Promoter Score
  • Notifications & report sharing
  • Multilingual surveys

ProProfs Survey Maker is a tool you can use to create surveys, forms, quizzes, tests, and assessments for your business. It provides you with professionally designed templates to create customer feedback surveys that you can share via email and social networks or embed on websites and blogs. Unfortunately, many features are not available if you’re using the free version.

Recommended for: SaaS businesses

Starting Price: Free

13. Trustmary


Best features

  • Templates for NPS, CSAT, star reviews, and more
  • Easy drag-and-drop survey editor
  • Various distribution options: website embed, email, QR code, URL, chatbot
  • Collect and display testimonials and video testimonials
  • Automated feedback process
  • Native integration with Hubspot and Pipedrive
  • Zapier and API integrations

Trustmary is a marketing automation tool for collecting testimonials and customer feedback. The survey builder is easy to use and includes many tried and tested templates like NPS and CSAT. Integration with CRM enables extensive automation options and easy data transfer between the systems. The Pro plan might be a heavy investment for someone who is just starting out, but the free Solo plan allows you to collect unlimited testimonials and showcase them on your website.

Recommended for: All

Starting Price: $299/month

14. SurveyStance

Best Features:

  • Full package includes Feedback Kiosk (with the best kiosk software), Unlimited Responses, Users, Surveys & Questions
  • Capture real-time customer feedback in multiple languages
  • Increase your survey response rates
  • Get insight into the why
  • Receive instant alerts for negative feedback
  • Scales across locations, teams, and users
  • Actionable & custom reporting data

This is one of the best ways to collect customer or employee feedback in real-time. Emoji-based surveys remove any friction and allow for quick and easy feedback. This results in higher response rates and higher overall survey scores.

Recommended for: Companies looking to capture customer or employee feedback within a physical location.

Starting Price: $69/mo

15. UseResponse


Best Features:

  • Public feedback collection system
  • Private feedback community for teams
  • SSO login for better security
  • Smart content moderation tool
  • Trigger automatization of routine feedback processing

UseResponse is a 360° customer support tool that offers customer feedback, help desk, knowledge center, and live chat solutions. You can use it to collect feedback, ideas, and questions in real-time and not only. It can be a difficult tool to understand if you’ve never used a customer support system, so it’s not appropriate for inexperienced users.

Recommended for: All

Starting Price: $1490 / year

16. zipBoard


Best Features

  • Visual feedback with annotations including rectangle, highlighter, pencil, screen recording, screenshot, text annotation, arrow, etc
  • Internal and external stakeholder collaboration in one centralized platform – right from your browser
  • Standard integrations with popular project management and collaboration tools including Wrike, Jira, Slack, MS Teams, and more
  • Custom integrations via APIs
  • Easy-to-use interface for non-technical users
  • Version control for tracking changes and updates
  • Consolidated and auto-generated reports for projects
  • Task and issue tracking in Kanban and Table views

zipBoard is a centralized visual feedback and collaboration platform for digital assets including URLs for websites and web apps, PDF documents, images, zip files (SCORM files), videos, and audio (MP3). zipBoard allows clients and customers to provide feedback and report issues directly on digital assets using annotation and markup tools – right from the browser.

zipBoard integrates seamlessly into your existing workflows and ensures stakeholders address feedback and issues in real-time. It’s an excellent feedback and approval tool for non-technical customers and helps improve agency-client collaboration.

Recommended for: Web Design, Architectural, Construction & Engineering, and Learning Design Agencies

Starting Price: $ 99 per month


Best Features:

  • Build forms with the AI form generator feature
  • Accessible from anywhere with its mobile application
  • Almost all advanced features are available on a free plan
  • Direct integration with popular apps
  • Avoid unnecessary questions with conditional logic
  • Multiple sharing options
  • Ready-made form template

Gathering customer feedback can be a challenging task for businesses. However, is a tool that simplifies this process. This web-based tool allows users to create forms, surveys, quizzes, and polls in no time. Moreover, provides advanced analysis and calculation features to help users obtain better results from their NPS, CSAT, and CES.

Users can share their feedback forms and surveys effortlessly with their customers through’s mobile app, which is easy to navigate. This way, customers can share their insights from anywhere and anytime.

Recommended for: All

Starting Price: Free (Premium starts at USD 25 /mo)

18. Formester

Best Features:

  • Multi-User Collaboration with access control
  • Spam Protection with Google Re-Captcha and Cloudflare Turnstile
  • Digital Signature and File Upload
  • Branding Kit for Customisation
  • Online Payment Support

Formester is a no-code tool with drag and drop interface. It has extensive customisation features that can be used to build surveys, quizzes, polls and online forms for versatile use cases (Marketing, HR, Payments). Formester has multiple integrations but the number of templates is relatively lower compared to some other form builders.

Recommended for: All

Starting Price: $12 / month

19. Chisel

Best Features of Chisel

  • Idea Box for centralizing all feedback and requests
  • AI Classification to automatically tag and organize tickets
  • Feedback Synthesis to identify trends and priorities
  • Capture Feedback Portal: Seek feedback and idea submissions directly in Chisel, with the ability to filter responses by location and demographics.
  • Built-In Surveys: Utilize Chisel’s survey tool for user research, validation, and testing. Access pre-built templates for various needs, such as pre-launch assessments and reviews.
  • Target the Right Audience: Filter surveys by country, age, gender, and income to pinpoint ideal respondents.

Starting Pricing:

Chisel offers flexible pricing from a free Essentials plan to tailored Enterprise solutions. This makes it accessible for teams of all sizes to reap the benefits.

Recommended For:

All teams

20. Jotform Survey Maker

Best Features:

  • Multiple embedding and sharing options
  • No-code drag-and-drop builder
  • Reports, dashboards and an analytics tool
  • Conditional logic and calculations
  • A number of powerful integrations including Salesforce, Hubspot and Mailchimp
  • Option to save and continue later
  • Mobile-responsive design
  • 800+ survey templates
  • Autoresponders and reminder emails
  • Offline surveys

Jotform Survey Maker is a user-friendly platform for creating, sharing and analyzing dynamic surveys. It allows users to build custom surveys for anything from business insights to academic research. Users can choose to embed their surveys on their website, share it with a link or QR code, or build an app without any coding and add multiple surveys and other documents to it. Jotform also offers strong data security and analysis features such as auto-generated reports, dashboards, graphs and calendars.

Recommended for: All

Starting Price: A free starter plan is available with paid subscriptions starting at $34 per month.

21. CustomerSure


Best Features:

  • Multiple languages
  • Survey customization
  • Track and improve survey rates
  • Full GDPR compliance

CustomerSure is a feedback tracking software that you can use to deliver surveys via email, SMS, web, app, and more. CustomerSure also helps you track and improve deliverability, engagement, abandonment, and response rates on surveys. The only downside is that its price is quite high compared to other similar tools.

Recommended for: All

Starting Price: £199 / month

22. Hotjar


Best Features:

  • Continuous heatmaps & recordings
  • Unlimited surveys & feedback widgets
  • Identify API
  • Integrations

Hotjar is a customer behavior analytics software that can help you understand how users interact with your website. It uses heatmaps and recordings, as well as incoming feedback and surveys to determine how users really behave and what they want. One downside is that it collects data for all customers together, with no possibility to create customer profiles or segmentation.

Recommended for: All

Starting Price: €99 / month

23. screenshot

Best features:

  • Website widget
  • Screenshot and annotations
  • Technical data recording (browser, OS, URL, console logs)
  • 2-way sync with Jira, Trello, Asana, GitHub, ClickUp (and more)
  • Browser extension / WordPress plugin / JS snippet code.
  • Custom branding is a visual bug reporting tool made for agencies and software development teams. Simply install the website widget and collect feedback with screenshots, annotations & technical meta-data, directly into your favorite project management tool like Jira, Trello, Asana, GitHub, ClickUp, and more.

Say goodbye to messy emails, spreadsheets, and PowerPoint. There is a better way!

Recommended for: Agencies and development team

Starting Price: $39 / month

24. SurveySparrow


Best Features:

  • Multi-language surveys
  • Video surveys
  • Visual Workflows
  • API, Webhooks, Integrations
  • Conversational forms

SurveySparrow is an all-in-one experience management platform that offers the following products: Enterprise Survey Software, NPS Software, Offline Surveys, 360° Assessment, Chatbot for Website, and API. Surveys made on SurveySparrow are responsive, highly engaging, and user-friendly. The customization options are quite limited, so this aspect could use some improvement.

Recommended for: All

Starting Price: $19 / month

25. Client Heartbeat


Best Features:

  • Customization
  • Periodic survey reminders
  • At-risk customer alerts
  • Customer reports
  • Industry benchmarks

Client Heartbeat is a platform that records and analyzes customer feedback. It provides you with a list of survey questions you can choose from when creating a survey and comes with a Company Dashboard where you can visualize customer and company data. This tool’s features are quite basic, so the value you get for your money is not very high.

Recommended for: All

Starting Price: $29 / month

26. UserReport

Best Features:

  • Survey widget
  • Net Promoter Scores
  • Demographics
  • Google Analytics integration
  • Customizable and localized

UserReport offers a survey and feedback widget that you can integrate with your website or app (you can easily install them by adding a code snippet to your website). It uses Net Promoter Score to show you how many users like your company. Although it is a very useful tool, it’s best suited for higher-traffic websites.

Recommended for: All

Starting Price: Free

27. Clarabridge


Best Features:

  • Easy feedback categorization
  • Emotion analysis
  • AI-powered semantic analysis
  • Personalized dashboards for every department
  • Mobile access

Clarabridge is a customer feedback tool that collects customer feedback from all digital channels: emails, chats, surveys, social interactions, ratings, customization reviews, or forums. You can get both solicited and unsolicited feedback in one place to analyze it. The major downside is that it takes quite a bit of time to set up and maintain, so it’s not easy to use by inexperienced users.

Recommended for: All

Starting Price: Price on request

28. GetFeedback


Best Features:

  • Automated feedback collection
  • Integrations with popular apps
  • Pre-made templates
  • Easy-to-use interface
  • Out-of-the-box dashboards

GetFeedback helps you bring customer feedback from all channels in one place. You can use it to view your Net Promoter Score (NPS), Customer Satisfaction Score (CSAT), and Customer Effort Score (CES) and understand your customers’ needs. Keep in mind that GetFeedback doesn’t offer as many integrations as other tools on this list.

Recommended for: All

Starting Price: Price on request

29. Confirmit


Best Features:

  • Survey design
  • Panel management
  • Data collection and integration
  • Text analytics
  • Reporting and analysis

Confirmit is a customer feedback tool that helps you collect feedback from customers and employees, analyze results, and use insights to improve your business. It comes with great customization and adaptation options that are available with other tools but keep in mind that it can take some time to learn how everything works.

Recommended for: B2B, Retail, Insurance, Financial Services, Market Research, and others.

Starting Price: Price on request

30. InMoment


Best Features:

  • Survey and data collection
  • Text and advanced analytics
  • Dashboard and reporting
  • Predictive analytics
  • User-friendly interface

InMoment gathers customer feedback using video, voice, text, and active listening while also encouraging customers to provide online reviews. The platform offers various types of reports for an in-depth analysis, but understanding the reporting features can be difficult for first-time users.

Recommended for: All

Starting Price: Price on request

31. Bazaarvoice


Best Features:

  • Ratings and reviews
  • Questions and answers
  • Analytics
  • Reporting dashboards
  • SEO

BazaarVoice brings all customer feedback, questions, ratings, and reviews in one place, which means you can connect with customers and respond to their questions and reviews using a single platform. The BazaarVoice dashboard is easy to navigate and create reports on, but review filtering isn’t accurate enough at times.

Recommended for: All

Starting Price: Price on request

32. Ask Nicely


Best Features:

  • Customer segmentation
  • Data analysis tools
  • Multi-channel data collection
  • Dashboard
  • Reporting/Analytics

Ask Nicely helps you create customizable client surveys that you can deliver via email, SMS, or web. It allows you to measure customer satisfaction using metrics such as Net Promoter Score (NPS), Customer Satisfaction Score (CSAT), and Customer Effort Score (CES). However, it can be tricky to find your way around as a first-time-user.

Recommended for: All

Starting Price: Price on request

33. Usersnap

Best Features:

  • Feedback Button: Gather user input effortlessly. Empower users to send feedback at the exact moment of their experience.
  • Visual Bug Reporting: Simplify issue tracking with annotated screenshots.
  • In-App Forms: Streamline data collection. Collect feature requests, interview participants, and behavior-based feedback
  • Custom Surveys: Tailor feedback collection.
  • Screen Recordings: Capture user interactions.
  • Comprehensive Dashboard: Make data-driven decisions and collaborate on user insights to plan your roadmap and fix bugs faster
  • Easy Integration: Simple code snippet for setup connect with 50+ tools.

Usersnap is your all-in-one solution for customer feedback and bug reporting. With Usersnap, you can effortlessly collect satisfaction ratings, screenshots, and in-depth contextual feedback from your customers. Capture screen recordings, vocal insights, and conduct surveys related to product-market fit and customer experience.

Plus, installation is a breeze – just insert a short code snippet into your website, and you’re ready to roll.

Recommended for: SaaS and Enterprises

Starting Price: $69 / month

34. LeadQuizzes Online Survey Maker


Best Features:

  • Survey customization
  • Easy embed to any web page or email
  • Track and improve survey rate
  • Integrations

LeadQuizzes is a proficient tool to use for conducting research, getting user feedback, or simply learning more about your audience.
This intuitive survey software comes with interactive templates, allowing survey creation to be done in a matter of minutes.

Recommended for: All

Starting Price: $49 / month

35. Zonka Feedback


Best Features:

  • CX Metrics with NPS, CES and CSAT Surveys
  • Unlimited Surveys & Questions
  • Multichannel Feedback Tool – Offline, Email, SMS, Website, QR Code
  • Multi-location Feedback with Location-based Reports
  • Customer Agent Feedback & Reporting
  • Detailed Feedback Analysis with Filters
  • Close the Feedback Loop

Zonka Feedback is a complete Customer Feedback and Survey Tool that equips you to take feedback from all channels and measure CX Metrics with NPS Surveys, CES Surveys and CSAT Surveys. It is easy to use for small businesses and startup corporations as well as large enterprises. Zonka Feedback provides real-time responses, in-depth analysis, collaborative response inbox for teams to take, manage and improve customer feedback by closing the feedback loop.

The platform can be integrated with all tools you use with one-touch integrations and APIs to create workflows.

Recommended for: All

Price starts from: $39 per month

36. Retently


Best features:

  • NPS, CSAT & CES omnichannel surveys
  • Feedback management & collaboration
  • Integrations with CRM, Customer Success & Email marketing
  • Advanced reports & analytics
  • Industry benchmarks

Retently is an intuitive CX platform that helps measure and improve customer satisfaction by collecting and analyzing customer feedback. It can be easily integrated with the tools you already use to streamline workflows and manage feedback. The biggest advantage of Retently is that you have all the data in one place. However, this approach can lead to difficulties in navigating the product.

Recommended for: B2B Companies

Starting Price: $59 / month

Final Thoughts

As you can see, you have many options to choose from. Some customer feedback tools like SurveyMonkey, Typeform, and Usersnap offer great value for money. Others, such as Wootric, Survicate, and ProProfs Survey Maker have free versions, so they’re perfect if you’re just starting out and don’t have a big budget.

Victor Antiu

Written by Victor Antiu

Victor Antiu is the Marketing Manager at Custify. With nearly 10 years experience, his focus is SEO, product marketing, and B2B inbound strategy. When he’s not trying to fix websites and automate processes, he’s traveling and sailing around the world.

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