Webinar #6 - October 26th, 11:00 EDT*

Aligning Sales with Customer Success:
Why and How?

with Jeff Heckler
Director of Customer Success at MarketSource
Top 25 Global CS Influencer | Author | Investor | Advisor

Aligning Sales and Customer Success is not an easy task. What happens if you disregard it? We ask Jeff Heckler, Director of Customer Success at MarketSource Inc.

“Think about what the key activities are for account managers, who handle overall customer post-sales, and customer success managers, who are focused on driving value for your customers. Handover, qualifying customers, continuous improvement, and enablement channels should be a key part of their collaboration for the duration of a contract and for the lifetime of the customer.”

On the 26th of October at 11:00 EDT* we will discuss in detail:

  • Why do projects fail after the sale is done?
  • What can, and should we do, to avoid this from happening?
  • What can Customer Success do for Sales?
  • What can Sales do for Customer Success?

*If you can’t join us live, don’t worry! We’ll send the recording to all registered attendees.

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We're excited to have you join us.

Irina Cismas

Warm wishes,
Irina Cismas - Head of Marketing


Jeff Heckler

Jeff Heckler

Director of Customer Success at MarketSource
Top 25 Global CS Influencer | Author | Investor | Advisor

Jeff Heckler is a senior Customer Success leader with over 20 years experience in running customer-facing revenue teams for organizations as SAP, Accenture, and Stanford University. He's currently the Director of Customer Success Solutions for MarketSource, Inc., a leading global provider of Sales and Customer Success solutions.

Furthermore, Jeff is an author, advisor, speaker, instructor, and recipient of numerous industry awards. Most recently, Jeff has been recognized as a “Top 25 Global Customer Success Influencer, 2021” (SuccessHACKER), and named as “One to Watch in SaaS, 2022” (The Future of SaaS).


Irina Cismas

Irina Cismas

Head of Marketing @ Custify

Irina is a product-led growth marketer with more than 15 years of experience in the field, focused on GTM strategy, messaging & positioning, competitive intelligence and many more. She is passionate about building high performance teams globally, developing talent while integrating customer insights into the product development process.


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