SaaS Metrics

Tips and ideas to help you delight your customers

SaaS Metrics

Best Marketing Data Platforms

Data is everything. It helps businesses understand customers and tailor products and marketing to them. The problem is …

SaaS Metrics

A guide to product adoption and why CSMs need to care

What makes a SaaS successful? Is it the glorious reviews? The buzz the product created when it first …

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SaaS Metrics

The Future of SaaS: Top Trends and Predictions in 2024 and Beyond

“SaaS is the future of software, and that future is now.” This is one of the episode’s names …

SaaS Metrics

Top Customer Success OKRs to Use + OKR Spreadsheet Template

Let’s talk customer success objectives. Specifically, customer success OKRs. Be honest: how many times have you been uncertain …

SaaS Metrics

What is Net Dollar Retention (NDR) and How CSMs Can Improve it

Getting new users is no easy task. And it’s expensive. Not to mention time-consuming. Luckily, keeping the ones …

SaaS Metrics

CAC Payback Period, Your Formula to Longterm SaaS Profitability

For your next quarterly meeting, get ready to impress with one metric I’m sure most of you’ve heard …

SaaS Metrics

How to Strategically Use NPS to Overcome Growth Obstacles

As more SaaS brands compete for public attention, impeccable customer experience is your best shot at cutting through …

SaaS Metrics

Customer Retention Cost: How to Reduce CRC and Drive Loyalty

When a SaaS company thrives, it does so because it has customers. But when those customers start to …

SaaS Metrics

From PLG to Hybrid SaaS: How to Scale Your Support, Sales & Success Teams

Product-led growth (PLG) and sales-led growth (SLG) are two very different approaches to growing a SaaS business. While …

SaaS Metrics

The Power of Time to Value (TTV): From Sign-up to Success

In a SaaS world where 80% of customers uninstall apps because they don’t understand how to use them, …

SaaS Metrics

Customer Experience Vs. User Experience: Differences, Similarities & Importance

Customer experience (CX) and User experience (UX) are two marketing terms often used interchangeably in the business world. …

SaaS Metrics

What Is Expansion MRR & How to Calculate It [Formula, Examples + Benchmarks]

To reach their ever-evolving revenue growth targets, SaaS businesses have been primarily putting the bulk of their efforts …

SaaS Metrics

Customer Acquisition Cost (CAC): How to Calculate, Interpet & Optimize It [Formula + Examples]

There is one ailment that many B2B SaaS companies, especially smaller ones, suffer from. It often costs them …

SaaS Metrics

An Ultimate Guide to Employee Net Promoter Score (eNPS)

This article is going to break down this abbreviation into a comprehensive guide on eNPS, aka employee Net …

SaaS Metrics

How to Measure and Increase Activation Rate for SaaS

Getting users from trial to paid is a common challenge for SaaS companies. If you want your business …

SaaS Metrics

8 Ways to Improve Customer Success Team Dynamic

87% of business leaders have attested to customer experience being at the top of their priorities. The customer …

SaaS Metrics

What is Customer Lifetime Value (CLTV): Definition, Formula, and How to Use

Where is the value of a customer? Is it in their monthly subscription? Their purchases? Their customer reviews? …

SaaS Metrics

10 Lesser-Known Tips to Improve Customer Communication

A business without customers is not a business at all. Customers are the core of a business, whether …

SaaS Metrics

8 Budget-friendly Customer Success Tactics You Can Try Today

Businesses have ups and downs. And it’s a given that budgets will also rise and fall as business …

SaaS Metrics

10 Customer Engagement Metrics to Track in 2022

Companies depend on loyal and active users to stay in business. Engaged customers support your brand; they recommend …

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