SaaS Metrics
Customer Retention Cost: How to Reduce CRC and Drive Loyalty
When a SaaS company thrives, it does so because it has customers. But when those customers start to …
SaaS Metrics
From PLG to Hybrid SaaS: How to Scale Your Support, Sales & Success Teams
Product-led growth (PLG) and sales-led growth (SLG) are two very different approaches to growing a SaaS business. While …
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SaaS Metrics
The Power of Time to Value (TTV): From Sign-up to Success
In a SaaS world where 80% of customers uninstall apps because they don’t understand how to use them, …
SaaS Metrics
Customer Experience Vs. User Experience: Differences, Similarities & Importance
Customer experience (CX) and User experience (UX) are two marketing terms often used interchangeably in the business world. …
![What Is Expansion MRR & How to Calculate It [Formula, Examples + Benchmarks]](https://www.custify.com/blog/wp-content/uploads/2023/06/blog-mrr_1-1.png)
SaaS Metrics
What Is Expansion MRR & How to Calculate It [Formula, Examples + Benchmarks]
To reach their ever-evolving revenue growth targets, SaaS businesses have been primarily putting the bulk of their efforts …
![Customer Acquisition Cost (CAC): How to Calculate, Interpet & Optimize It [Formula + Examples]](https://www.custify.com/blog/wp-content/uploads/2023/05/blog-cac.png)
SaaS Metrics
Customer Acquisition Cost (CAC): How to Calculate, Interpet & Optimize It [Formula + Examples]
There is one ailment that many B2B SaaS companies, especially smaller ones, suffer from. It often costs them …
SaaS Metrics
An Ultimate Guide to Employee Net Promoter Score (eNPS)
This article is going to break down this abbreviation into a comprehensive guide on eNPS, aka employee Net …
SaaS Metrics
How to Measure and Increase Activation Rate for SaaS
Getting users from trial to paid is a common challenge for SaaS companies. If you want your business …
SaaS Metrics
8 Ways to Improve Customer Success Team Dynamic
87% of business leaders have attested to customer experience being at the top of their priorities. The customer …
SaaS Metrics
What is Customer Lifetime Value (CLTV): Definition, Formula, and How to Use
Where is the value of a customer? Is it in their monthly subscription? Their purchases? Their customer reviews? …
SaaS Metrics
10 Lesser-Known Tips to Improve Customer Communication
A business without customers is not a business at all. Customers are the core of a business, whether …
SaaS Metrics
8 Budget-friendly Customer Success Tactics You Can Try Today
Businesses have ups and downs. And it’s a given that budgets will also rise and fall as business …
SaaS Metrics
10 Customer Engagement Metrics to Track in 2022
Companies depend on loyal and active users to stay in business. Engaged customers support your brand; they recommend …
SaaS Metrics
8 Ways to Uncover Valuable Customer Insights (& Apply Them!)
Customer experience – you can witness the best of it at a coffee shop. Here is a picture …
SaaS Metrics
What Is Customer Satisfaction Score (CSAT) and How to Use It?
In our day and age, every review, social media post, or other user-generated content has the potential to …
SaaS Metrics
Creating an Ideal Remote Working Experience For Customer Success Teams
Learn tips and best practices to manage your customer success team remotely with great efficiency.
Customer Success
Crisis Customer Engagement Plan And Playbooks
The recent crisis is disrupting businesses all around the world. Unless you’re providing a service that’s indispensable (like …
SaaS Metrics
Customer Success Metrics You Should Track
Tracking customer success metrics is the key to customer loyalty and happiness. “Customer loyalty is the most powerful …
SaaS Metrics
Announcing Our Hubspot And Custify Integration
We are excited to announce that Custify is now fully integrated with Hubspot. Our 2-way-integration allows users of …
SaaS Metrics
Segment Your Customers For More Effective Customer Success
It might seem strange to put your customers into groups when customer success is built on individual, personalized …