SaaS Metrics
12 Key Metrics to Measure Customer Loyalty in SaaS
According to Harvard Business Review, acquiring a new customer is anywhere from five to 25 times more expensive …
SaaS Metrics
Maximizing Customer Retention in SaaS: How Customer Success Transforms Subscription Growth
Customer retention is a game changer for SaaS companies. While attracting new users is important, retaining existing customers …
SaaS Metrics
Net Revenue Retention: What It Is and How to Calculate It
So many customer success teams today live under constant pressure to up the company’s revenue – with net …
SaaS Metrics
The Importance of Time to Resolution in Accelerating Customer Satisfaction
A few minutes could make the difference between a happy customer and them moving to the competition. Why? …
Guides
The guide to product adoption and why CSMs need to care
What makes a SaaS successful? Is it the glorious reviews? The buzz the product created when it first …
SaaS Metrics
Top Customer Success OKRs to Use + OKR Spreadsheet Template
Let’s talk customer success objectives. Specifically, customer success OKRs. Be honest: how many times have you been uncertain …
SaaS Metrics
What Is Net Dollar Retention (NDR) and How to Improve it
Getting new users is no easy task. And it’s expensive. Not to mention time-consuming. Luckily, keeping the ones …
SaaS Metrics
CAC Payback Period, Your Formula to Longterm SaaS Profitability
For your next quarterly meeting, get ready to impress with one metric I’m sure most of you’ve heard …
SaaS Metrics
How to Strategically Use NPS to Overcome Growth Obstacles
As more SaaS brands compete for public attention, impeccable customer experience is your best shot at cutting through …
SaaS Metrics
Customer Retention Cost: How to Reduce CRC and Drive Loyalty
When a SaaS company thrives, it does so because it has customers. But when those customers start to …
SaaS Metrics
From PLG to Hybrid SaaS: How to Scale Your Support, Sales & Success Teams
Product-led growth (PLG) and sales-led growth (SLG) are two very different approaches to growing a SaaS business. While …
SaaS Metrics
The Power of Time to Value (TTV): From Sign-up to Success
In a SaaS world where 80% of customers uninstall apps because they don’t understand how to use them, …
SaaS Metrics
Customer Experience Vs. User Experience: Differences, Similarities & Importance
Customer experience (CX) and User experience (UX) are two marketing terms often used interchangeably in the business world. …
![What Is Expansion MRR & How to Calculate It [Formula, Examples + Benchmarks]](https://d2mkz4zdclmlek.cloudfront.net/blog/wp-content/uploads/2023/06/blog-mrr_1-1.png)
SaaS Metrics
What Is Expansion MRR & How to Calculate It [Formula, Examples + Benchmarks]
To reach their ever-evolving revenue growth targets, SaaS businesses have been primarily putting the bulk of their efforts …
![Customer Acquisition Cost (CAC): How to Calculate, Interpet & Optimize It [Formula + Examples]](https://d2mkz4zdclmlek.cloudfront.net/blog/wp-content/uploads/2023/05/blog-cac.png)
SaaS Metrics
Customer Acquisition Cost (CAC): How to Calculate, Interpet & Optimize It [Formula + Examples]
There is one ailment that many B2B SaaS companies, especially smaller ones, suffer from. It often costs them …
SaaS Metrics
An Ultimate Guide to Employee Net Promoter Score (eNPS)
This article is going to break down this abbreviation into a comprehensive guide on eNPS, aka employee Net …
SaaS Metrics
How to Measure and Increase Activation Rate for SaaS
Getting users from trial to paid is a common challenge for SaaS companies. If you want your business …
SaaS Metrics
8 Ways to Improve Customer Success Team Dynamic
87% of business leaders have attested to customer experience being at the top of their priorities. The customer …
SaaS Metrics
What is Customer Lifetime Value (CLTV): Definition, Formula, and How to Use
Where is the value of a customer? Is it in their monthly subscription? Their purchases? Their customer reviews? …
SaaS Metrics
10 Lesser-Known Tips to Improve Customer Communication
A business without customers is not a business at all. Customers are the core of a business, whether …