SaaS Metrics

NPS benchmarks vary significantly by business model, survey language, and customer segment, yet most CS teams compare their … Continued

In this episode of Mastering CS: Candid Leader Insights, Irina Cismas sits down with Ebba Klementsson, Customer Success … Continued

In this session, Irina Cismas, Head of Marketing at Custify, was joined by Gillian Stringer, Senior Client Partner … Continued

Customer health score templates help customer success managers make sense of customer signals and highlight the most important, … Continued

Customer success metrics help teams make sense of disparate customer signals and create purpose-led customer success dashboards to … Continued

Suppose you’re in a growth meeting and someone claims, “We doubled sign-ups this month.” While that may sound … Continued

A product-qualified lead is a lead who has signed up for your product, either through a free trial … Continued

Customer success, even from its early beginnings, has positioned itself at the forefront of business tactics. If we’re … Continued

Cutthroat competition in today’s market has set the customer experience above price or product. The numbers support this … Continued

In the world of SaaS, understanding business data is mission-critical. However, while everyone talks about churn rate, MRR, … Continued

In customer success, we tend to look a lot at churn, retention, and revenue growth, but we often … Continued

Growing your business in the SaaS industry can be challenging. You have to track the numbers and look … Continued

Product-market fit (PMF) is the non-negotiable milestone of sustainable SaaS growth, but it’s also one of the most … Continued

According to Harvard Business Review, acquiring a new customer is anywhere from five to 25 times more expensive … Continued

Customer retention is a game changer for SaaS companies. While attracting new users is important, retaining existing customers … Continued

So many customer success teams today live under constant pressure to up the company’s revenue – with net … Continued

A few minutes could make the difference between a happy customer and them moving to the competition. Why? … Continued

Let’s talk customer success objectives. Specifically, customer success OKRs. Be honest: how many times have you been uncertain … Continued

Getting new users is no easy task. And it’s expensive. Not to mention time-consuming. Luckily, keeping the ones … Continued