Irina Vatafu

Irina Vatafu is the Lead Customer Success Manager at Custify. As an ANC Certified Trainer and a Customer Success Manager, Irina uses her technical background to better understand SaaS businesses and drive them to success.

More articles written by Irina Vatafu

Customer Success

Aligning with Customer Success – Promoting Cross-Departmental Collaboration

Unaligned goals and KPIs have been a challenge of customer success teams since day one. Sadly, even today …

SaaS Metrics

What is Customer Lifetime Value (CLTV): Definition, Formula, and How to Use

Where is the value of a customer? Is it in their monthly subscription? Their purchases? Their customer reviews? …

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Customer Success

The 13 Most Eye-opening Customer Success Webinars | 2022 List

Since the CS world is constantly full of brilliant talks, we know many of you’ve been waiting for …

Customer Success

What Is a Quarterly Business Review? What QBRs Mean for CSMs

As a SaaS business, one of the best ways to ensure continual growth with your customers is to …

Customer Success

Is Customer Success a Good Career? Yes. Let’s Explain Why!

Customer Success is a relatively new role that has emerged with the movement towards subscription-based software models. Although …

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