More articles written by Vasilii Kulev
Customer Success Articles
Most Important Questions CSMs Should Ask Their Customers
Let me ask you something: what’s the one colloquial idiom that also qualifies as a CS best practice? …
![Customer Acquisition Cost (CAC): How to Calculate, Interpet & Optimize It [Formula + Examples]](https://d2mkz4zdclmlek.cloudfront.net/blog/wp-content/uploads/2023/05/blog-cac.png)
SaaS Metrics
Customer Acquisition Cost (CAC): How to Calculate, Interpet & Optimize It [Formula + Examples]
There is one ailment that many B2B SaaS companies, especially smaller ones, suffer from. It often costs them …
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Customer Success Articles
ChatGPT in Customer Success: Practical Examples & Limitations
ChatGPT has taken many industries by storm, and customer success is no exception. But let’s be pragmatic — …
Best Practices
What Is Revenue Operations & Why RevOps Is Crucial for SaaS
Proper organizational alignment is the key to success for any SaaS business. In fact, aligned organizations report a …
Webinars and Podcasts
The Role of Data in CS: Leveraging Insights to Drive Better Outcomes | Webinar
Customer data and the insights it provides are crucial to the success of any SaaS organization. Unfortunately, many …
Customer Success Articles
Your Champion Has Left the Company — How Do You Ensure Retention?
Champions are what a CSM’s dreams are made of. They love your product, they love working with you, …
Customer Success Articles
Quiet Quitting: Are CSMs Responsible For Too Many Things & Overworked?
As part of our study on quiet quitting in customer success, we have already discovered that companies are …
Customer Success Articles
Customer Advocacy: Why It’s Important & How to Nurture Your Customers Advocates
The term “customer advocacy” may sound all sophisticated, but under the hood, it’s simply a continuation of good …
Best Practices
CS Employee Retention Challenges: Why Some Companies Are Struggling to Keep Their CSMs
When gathering data for our study on quiet quitting in customer success, we discovered a surprising phenomenon. In …
Customer Success Articles
7 Challenges & Questions CSMs Need to Face in 2023
In our recent article, we covered some of the key predictions for CS trends that will dominate the …
Customer Success Articles
Customer Success Predictions for 2023
In our 2022 Customer Success Year in Review article, we explored a few CS trends that will emerge …
Customer Success Articles
2022 Customer Success Year in Review – News, Resources & Trends
Depending on who you ask, 2022 has not exactly been a walk in the park for the SaaS …
Webinars and Podcasts
Aligning Sales with Customer Success: Why and How? | Webinar
Aligning Sales and Customer Success is not an easy task. What happens if you disregard it? In this webinar we talk with Jeff Heckler, Director of CS at MarketSource, to find out.
Best Practices
What Role Should Customer Success Play During Customer Acquisition?
In many SaaS businesses, customer success is treated as a post-sales activity to help ensure customer satisfaction and …