Philipp Wolf

Philipp Wolf is the Founder and CEO of Custify. For over 20 years, Philipp has led teams and projects in security, working closely with Sales, Product and Engineering departments to integrate solutions for over 200 million customers. When founding Custify, Philipp made it his mission to help SaaS businesses retain clients and scale their operations by providing a tool that lets agents focus their time on clients instead of CRM data.

More articles written by Philipp Wolf

Best Practices

How Email Automation Can Drive Your Customer Success Program

“Automation” has been one of the hottest terms in marketing over the past decade or so. Especially in …

Customer Success

7 Proven Customer Success Tactics That Will Grow Your Business

You might know the basic ideas behind customer success. But when it comes to actually putting them into …

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Customer Success

How SaaS Startups Can Implement Customer Success

Customer service is and has always been one of the most important facets of businesses – especially for …

Best Practices

How to Build Your Product from Scratch with a Customer Success Mindset

Many companies come to customer success late in their lifecycles. They release a product or service, start facing …

SaaS Metrics

How SaaS Startups Can Avoid Failed Payments

Subscription renewals are the heart that keeps the SaaS Startup body running. At the very core of the …

Best Practices

14 Customer Retention Strategies For SaaS to Implement in 2023

Customer churn is the SaaS kryptonite and the bane of SaaS leaders’ existence. That’s why they’re constantly looking …

Customer Success

9 Customer Success Best Practices You Can Put Into Action

70% of successful growing businesses say that customer success is very important to them. Only 49% of stagnant or declining …

Customer Success

The Framework For Developing Customer Success Personas

How do your customers define success with your product / service? If you can’t answer that question immediately, …

Best Practices

How To Move To A Software Subscription Model

While there are still plenty of traditional software vendors out there, the software subscription model is becoming more …

Customer Success

Customer Success + Sales Enablement = Better Customer Experience

Where does customer success live in your organization chart? Is it part of customer support? Marketing? Sales? Does …

Customer Success

5 Ways Content Can Boost Your Customer Success

Wouldn’t it be nice if your customer success managers (CSMs) had more time? They could work more closely …

SaaS Metrics

Should SaaS Businesses Outsource Customer Success

Many customer-facing business functions get outsourced on a regular basis. Outsourced customer support is extremely common, technical teams …

SaaS Metrics

Customer Service And Success Most Important Factors For SaaS

The SaaS business model is one that keeps on giving. Over time, your subscriptions can provide you increasing …

Customer Success

Customer Success Managers Aren’t Just Account Managers With New Titles

Customer success managers and account managers are not the same job, nor are they two sides of the …

SaaS Metrics

How To Create A Customer Success Journey Map

Navigating customer success workflows isn’t always easy. But like any treacherous trail, it can be easy if you …

Customer Success

The Difference Between Customer Success And Customer Support

In today’s fast-paced and highly competitive world of B2B products and SaaS offerings, we see the terms “Customer …

Customer Success

How To Measure Customer Success

Measuring the success of any business program requires an understanding of both goals and metrics. Customer success is …

SaaS Metrics

Why Churn Is Critical In SaaS

SaaS businesses are like living, breathing creatures, evolving, expanding, and contracting over time. As your service grows, customers …

Best Practices

6 Ways To Make Emotional Connections With Potential Customers

In a competitive market, you need to have strong relationships with potential customers before they make a purchase …

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