Philipp Wolf

Philipp Wolf is the Founder and CEO of Custify. For over 20 years, Philipp has led teams and projects in security, working closely with Sales, Product and Engineering departments to integrate solutions for over 200 million customers. When founding Custify, Philipp made it his mission to help SaaS businesses retain clients and scale their operations by providing a tool that lets agents focus their time on clients instead of CRM data.

More articles written by Philipp Wolf

Customer Success

Customer Success Vs. Customer Experience — Is There A Difference

If you’ve spent any time reading about customer success (CS), you’ve probably noticed that it emphasizes crafting positive …

Customer Success

Using The Golden Rule To Drive Great Customer Success

Any child can tell you the Golden Rule: treat others as you wish to be treated yourself. You …

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Customer Success

7 Ways SaaS Companies Can Increase Conversion Rates

Starting your SaaS was a daunting task, but the journey doesn’t end there. You’ve no doubt worked diligently …

Customer Success

The Importance Of Customer Success Documentation

Have you ever read a piece of professional documentation and thought, “Wow, that was very helpful and well …

Customer Success

How To Hire A Customer Success Manager The Right Way

Customer success managers improve the customer experience (CX) of any business. It’s probably the most essential part of …

Customer Success

7 Proven Customer Success Tactics To Improve Your Customer Experience

You know that customer success is crucial for your company. But now you need to figure out how …

Features

Announcing The Segment And Custify Integration

We are excited to announce that Custify is now integrated with Segment. This opens up several possibilities to …

Best Practices

Pricing Strategies For Your SaaS And How To Pick One

Deciding on a pricing strategy for a SaaS is often not as easy as it looks. Most products …

Customer Success

How To Set Up Your CRM For Customer Success

Of all software your company uses, your customer relationship management (CRM) solution might be the most important one …

Best Practices

Create A Standout Customer Experience With Better SaaS Onboarding

After your sales and marketing team have done their jobs, you come to the first step of customer …

SaaS Metrics

Segment Your Customers For More Effective Customer Success

It might seem strange to put your customers into groups when customer success is built on individual, personalized …

SaaS Metrics

Overcome This Obstacle For Proactive Customer Success

We talk about proactive customer success a lot at Custify. Your customer success team should take action to …

Best Practices

How Email Automation Can Drive Your Customer Success Program

“Automation” has been one of the hottest terms in marketing over the past decade or so. Especially in …

Customer Success

7 Proven Customer Success Tactics That Will Grow Your Business

You might know the basic ideas behind customer success. But when it comes to actually putting them into …

Customer Success

How SaaS Startups Can Implement Customer Success

Customer service is and has always been one of the most important facets of businesses – especially for …

Best Practices

How to Build Your Product from Scratch with a Customer Success Mindset

Many companies come to customer success late in their lifecycles. They release a product or service, start facing …

SaaS Metrics

How SaaS Startups Can Avoid Failed Payments

Subscription renewals are the heart that keeps the SaaS Startup body running. At the very core of the …

Best Practices

14 Customer Retention Strategies For SaaS to Implement in 2023

Customer churn is the SaaS kryptonite and the bane of SaaS leaders’ existence. That’s why they’re constantly looking …

Customer Success

9 Customer Success Best Practices You Can Put Into Action

70% of successful growing businesses say that customer success is very important to them. Only 49% of stagnant or declining …

Customer Success

The Framework For Developing Customer Success Personas

How do your customers define success with your product / service? If you can’t answer that question immediately, …

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