More articles written by Philipp Wolf
SaaS Metrics
Customer Retention Cost: How to Reduce CRC and Drive Loyalty
When a SaaS company thrives, it does so because it has customers. But when those customers start to …
Best Practices
Value Realization Framework in SaaS: A Strategy to Exceed Customer Expectations
Profitability in SaaS is more often than not a tightrope act between development, marketing, and customer success. And …
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Guides
Founder’s Cheat Sheet to SaaS Pricing Models and Strategies
Here’s the only deep dive into SaaS pricing strategies and models you’ll ever need containing examples with pros and cons for each.
Guides
Cross-selling and upselling – the ultimate guide for SaaS
When it comes to growing any business’ revenue, everybody’s got an opinion. Search online, and you’ll get a …
![What Is Expansion MRR & How to Calculate It [Formula, Examples + Benchmarks]](https://www.custify.com/blog/wp-content/uploads/2023/06/blog-mrr_1-1.png)
SaaS Metrics
What Is Expansion MRR & How to Calculate It [Formula, Examples + Benchmarks]
To reach their ever-evolving revenue growth targets, SaaS businesses have been primarily putting the bulk of their efforts …
Features
Custify Security, Compliance, and Data Privacy Pratices & Certifications
At Custify, we take the security of our customers’ data very seriously. That’s why we’ve made sure that …
Customer Success
How to Build Clear, Data-led Customer Success Workflows
So your customer success team is growing. You’re faced with new clients, new challenges, and too many new …
Guides
How to Get Stakeholder Buy-in for Customer Success Initiatives eGuide
To implement customer success effectively, getting stakeholder buy-in is a must. In this free PDF guide we address the most common objections CS leaders face.
Guides
The Role Of Data In Customer Success eGuide
Discover the role of data in customer success. How to tackle data challenges. how to resolve them, and what CS metrics you should monitor.
Guides
How to Properly Scale Customer Success Operations eGuide
Scaling customer success is not a matter of hiring more CSMs. It’s about efficiency and doing more using the same resources. Read this article to find out how.
SaaS Metrics
8 Budget-friendly Customer Success Tactics You Can Try Today
Businesses have ups and downs. And it’s a given that budgets will also rise and fall as business …
Best Practices
Using Voice of the Customer to Drive Loyalty
Through Voice of the Customer, or VoC, programs, the business world opens itself up to direct customer feedback. …
Customer Success
6 Inspiring Customer Success Stories of Focus, Loyalty, and Teamwork
Customer success is a field where stories abound. And most of them are great! Today, in this article, …
Best Practices
5 Ways to Enable Proactive Customer Engagement
Ever patronized a business that went out of its way to anticipate your needs and just be nice, …
Customer Success
The Ideal Sales to Customer Success Handoff
Imagine a perfect sync between your customer success and sales departments. For some, it’s a good dream. For …
Best Practices
What Is Customer Relationship Mapping & How to Do It Right?
B2B relationships between two large organizations can be quite intricate as they often involve multiple key stakeholders from …
Guides
The Outstanding Guide to Customer Success Strategy
Everything you need to know about creating your first customer success strategy – free pdf guide.
Customer Success
What’s the Difference Between Your CRM and Customer Success Software?
Companies have been implementing Customer Relationship Management strategies to boost product sales for a while now. However, in …
Best Practices
How to Apologize to a Customer | Tips, Tricks + Apology Letter Examples
Whether you’re working in customer support, service, or success, most of your career is dedicated to helping your …
Customer Success
Tech-touch can be the new high-touch in customer success
The SaaS market is currently growing by 18% each year and 99% of businesses use at least one …