Best Practices
14 Proven Ways to Shorten Your SaaS Sales Cycle in 2025
SaaS sales cycles are long and frustrating for companies like yours. But you’re on the right page to …
Best Practices
How Customer Success Teams Should Use Video to Improve Onboarding
Successful customer onboarding relies on two essential factors: information and its delivery. Among various communication methods, the video …
Best Practices
How to Improve Your Free Trial Conversion Rate (+Examples)
SaaS companies often offer free trials in an effort to boost their conversion rates. As they give users …
Best Practices
Brand Reputation Management: How to Make Your SaaS Brand Shine
Money can’t buy a good reputation – one has to earn it. The same goes for businesses and …
Best Practices
What Is Revenue Operations & Why RevOps Is Crucial for SaaS
Proper organizational alignment is the key to success for any SaaS business. In fact, aligned organizations report a …
Best Practices
How to Collect and Use Customer Intelligence
Business decisions, from product ideation to marketing strategy and customer care, are dependent on customer preferences. To understand …
Best Practices
Why Social Listening Matters for Customer Satisfaction
Being a mature company or a startup, you should treat your social media as something other than a …
Best Practices
8 Killer Strategies To Manage Customer Expectations
In today’s business landscape, customers are more informed and demanding than ever before due to the rise in …
Best Practices
Top Challenges Faced By Account Managers
Did you know that businesses that implemented account managers have seen a 34% increase in profitability? However, achieving …
Best Practices
How To Create A Community That Supports Your SaaS Growth
SaaS companies are facing a unique challenge regarding growth. Rising customer acquisition costs and intense competition demand a …
Best Practices
CS Employee Retention Challenges: Why Some Companies Are Struggling to Keep Their CSMs
When gathering data for our study on quiet quitting in customer success, we discovered a surprising phenomenon. In …
Best Practices
Mastering PR: 7 Essential Strategies for SaaS Startups
Obtaining positive coverage from media outlets can be extremely challenging. Unless your pitch is good enough, you’ll hardly …
Best Practices
Customer Outcomes – Unlock the Future-proof Measure of Customer Success
Measuring customer outcomes is now essential for business success. In the era of customer success, those unbothered to …
Best Practices
How to Use AI Note-Taking to Improve Customer Success Team Meetings
Customer success teams have a lot to think about in terms of prioritizing customers’ needs and goals. If …
Best Practices
What Is Account Mining & Its Best Practices
Statistics show that the probability of selling to a new customer (5% to 20%) is much less than …
Best Practices
Best Email Marketing Strategies for SaaS in 2024
Are you overwhelmed with the marketing trends and techniques you need to adopt as a SaaS business marketer? …
Best Practices
What is Social Proof and How to Apply It in B2B SaaS
Have you ever purchased a product because a friend recommended it to you? If your answer is yes …
Best Practices
All You Need to Know About SaaS Sales Forecasting
SaaS sales forecasting is a key part of financial planning and analysis for SaaS enterprises. Sales forecasts are …
Best Practices
Customer Experience and Customer Service Trends Worth Trying in 2025
More than 72% of businesses claim that improving customer experience (CX) is their #1 priority today. Are you …
Best Practices
8 Challenges in Customer Retention and How to Overcome Them
While getting new customers is important, nurturing the existing ones is the foundation of building a successful business …