Best Practices
How a Data Science Strategy Can Help Customer Success and Support Teams
Customer success and support teams at large enterprises must engage with thousands of customers every day. Each interaction …
Best Practices
How to Increase Brand Loyalty Through Customer Service Videos
When you think of customer service, what’s the first thing that comes to mind? It’s often a telephone …
Best Practices
11 Customer Success Manager Interview Questions Companies Ask & Why
A list of in-depth Customer Success Manager interview questions to check that your candidate understands churn, stress, upselling & everything else!
Best Practices
How To Be A Good Customer Success Manager
Advice and tips from 15 CSMs from all over the world on how to be a good Customer Success Manager.
Best Practices
How To Use Account-Based Marketing Tactics In Customer Success
How ab marketing complements Customer Success and examples of account-based marketing tactics you can use across departments.
Best Practices
8 Customer Success Best Practices From Peter Sterkenburg
Insightful interview with Peter Sterkenburg on customer success best practices he learned in his experience as a Customer Support and Customer Success representative.
Best Practices
How I Solved the Challenge of Measuring Customer Success ROI
How to face the challenges of calculating customer success ROI within the ever-changing SaaS industry with examples and guide
Best Practices
How CS leaders measure the ROI of CSMs and why many struggle
A round-up of customer success stories on how industry leaders measure ROI and best practices on calculating it individually for customer success managers.
Best Practices
9 Customer Success Automation Challenges And How to Handle Them
80% of customers say the experience a company provides is as important as its products and services. Still, …
Best Practices
Shopify Onboarding Analysis: What Great Email Onboarding Looks Like
Shopify’s onboarding process should be an example for CSMs. After all, they wouldn’t have become the most popular …
Best Practices
15 CSM’s Advice to Getting Jobs in Customer Success
Jobs in customer success are trending so here are 14 top-level customer success managers with some precious advice for those who want to start a career.
Best Practices
A New Way To Look At Customer Interactions
When to have a meeting, when to send a message, and when to automate The success rate on …
Best Practices
Create A Standout Customer Experience With Better SaaS Onboarding
After your sales and marketing team have done their jobs, you come to the first step of customer …
Best Practices
How Email Automation Can Drive Your Customer Success Program
“Automation” has been one of the hottest terms in marketing over the past decade or so. Especially in …
Best Practices
14 Customer Retention Strategies For SaaS to Implement in 2025
Customer churn is the SaaS kryptonite and the bane of SaaS leaders’ existence. That’s why they’re constantly looking …
Best Practices
How To Move To A Software Subscription Model
While there are still plenty of traditional software vendors out there, the software subscription model is becoming more …
Best Practices
6 Ways To Make Emotional Connections With Potential Customers
In a competitive market, you need to have strong relationships with potential customers before they make a purchase …