Best Practices
What’s the Difference Between Customer Loyalty and Customer Retention?
Learn the difference between customer retention and customer loyalty. Don’t just fight decline, but drive business growth.
Best Practices
From Different Grounds Up: How to Build Your Own Remote Team
Various factors, from the pandemic to the Millennial desire for a greater work-life balance, have led to businesses …
Best Practices
How a Data Science Strategy Can Help Customer Success and Support Teams
Customer success and support teams at large enterprises must engage with thousands of customers every day. Each interaction …
Best Practices
How to Increase Brand Loyalty Through Customer Service Videos
When you think of customer service, what’s the first thing that comes to mind? It’s often a telephone …
Best Practices
How a Clever Offboarding Process Helped Referrizer Recover 25% of Cancelled Clients
Powered by insights and data they gathered from Custify, Referrizer managed to create a detailed offboarding process that helped them recover 25% of cancelled clients.
Best Practices
11 Customer Success Manager Interview Questions Companies Ask & Why
A list of in-depth Customer Success Manager interview questions to check that your candidate understands churn, stress, upselling & everything else!
Best Practices
How To Be A Good Customer Success Manager
Advice and tips from 15 CSMs from all over the world on how to be a good Customer Success Manager.
Best Practices
How To Use Account-Based Marketing Tactics In Customer Success
How ab marketing complements Customer Success and examples of account-based marketing tactics you can use across departments.
Best Practices
8 Customer Success Best Practices From Peter Sterkenburg
Insightful interview with Peter Sterkenburg on customer success best practices he learned in his experience as a Customer Support and Customer Success representative.
Best Practices
How I Solved the Challenge of Measuring Customer Success ROI
How to face the challenges of calculating customer success ROI within the ever-changing SaaS industry with examples and guide
Best Practices
How CS leaders measure the ROI of CSMs and why many struggle
A round-up of customer success stories on how industry leaders measure ROI and best practices on calculating it individually for customer success managers.
Best Practices
9 Customer Success Automation Challenges And How to Handle Them
80% of customers say the experience a company provides is as important as its products and services. Still, …
Best Practices
Shopify Onboarding Analysis: What Great Email Onboarding Looks Like
Shopify’s onboarding process should be an example for CSMs. After all, they wouldn’t have become the most popular …
Best Practices
15 CSM’s Advice to Getting Jobs in Customer Success
Jobs in customer success are trending so here are 14 top-level customer success managers with some precious advice for those who want to start a career.
Best Practices
A New Way To Look At Customer Interactions
When to have a meeting, when to send a message, and when to automate The success rate on …
Best Practices
Create A Standout Customer Experience With Better SaaS Onboarding
After your sales and marketing team have done their jobs, you come to the first step of customer …
Best Practices
How Email Automation Can Drive Your Customer Success Program
“Automation” has been one of the hottest terms in marketing over the past decade or so. Especially in …
Best Practices
14 Customer Retention Strategies For SaaS to Implement in 2025
Customer churn is the SaaS kryptonite and the bane of SaaS leaders’ existence. That’s why they’re constantly looking …
Best Practices
How To Move To A Software Subscription Model
While there are still plenty of traditional software vendors out there, the software subscription model is becoming more …
Best Practices
6 Ways To Make Emotional Connections With Potential Customers
In a competitive market, you need to have strong relationships with potential customers before they make a purchase …