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Best Practices
Unlocking customer-led growth with customer insights
In the SaaS world, knowing what your customers want isn’t just nice to have—it’s essential. Want to boost …
Best Practices
14 Proven Ways to Shorten Your SaaS Sales Cycle in 2025
SaaS sales cycles are long and frustrating for companies like yours. But you’re on the right page to …
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Customer Success Articles
Account Expansion: What It Is, Why It’s Important, and Strategies to Make It Happen
Achieving sustainable growth is the ultimate pursuit of any business. In the competitive world of SaaS, it’s all …
Tools
The Best Customer Self-Service Solutions
79% of customers expect organizations to provide self-service solutions to their questions and issues. Meanwhile, 77% say they …
Tools
Top Business Productivity Tools You Need To Use
Steve Jobs famously said that you cannot mandate productivity, you must provide the tools to let people become …
SaaS Metrics
Customer Experience Vs. User Experience: Differences, Similarities & Importance
Customer experience (CX) and User experience (UX) are two marketing terms often used interchangeably in the business world. …
Best Practices
How Customer Success Teams Should Use Video to Improve Onboarding
Successful customer onboarding relies on two essential factors: information and its delivery. Among various communication methods, the video …
Best Practices
How to Improve Your Free Trial Conversion Rate (+Examples)
SaaS companies often offer free trials in an effort to boost their conversion rates. As they give users …
Best Practices
Brand Reputation Management: How to Make Your SaaS Brand Shine
Money can’t buy a good reputation – one has to earn it. The same goes for businesses and …
Best Practices
How to Collect and Use Customer Intelligence
Business decisions, from product ideation to marketing strategy and customer care, are dependent on customer preferences. To understand …
Best Practices
Why Social Listening Matters for Customer Satisfaction
Being a mature company or a startup, you should treat your social media as something other than a …
Best Practices
8 Killer Strategies To Manage Customer Expectations
In today’s business landscape, customers are more informed and demanding than ever before due to the rise in …
Best Practices
Top Challenges Faced By Account Managers
Did you know that businesses that implemented account managers have seen a 34% increase in profitability? However, achieving …
Best Practices
How To Create A Community That Supports Your SaaS Growth
SaaS companies are facing a unique challenge regarding growth. Rising customer acquisition costs and intense competition demand a …
Best Practices
Mastering PR: 7 Essential Strategies for SaaS Startups
Obtaining positive coverage from media outlets can be extremely challenging. Unless your pitch is good enough, you’ll hardly …
Tools
Best CRM Tools for SaaS Sales 2024 and How to Choose
Whether you’re a small business owner or a large corporation, your customer relationship management (CRM) platform is key …
SaaS Metrics
An Ultimate Guide to Employee Net Promoter Score (eNPS)
This article is going to break down this abbreviation into a comprehensive guide on eNPS, aka employee Net …
Best Practices
How to Use AI Note-Taking to Improve Customer Success Team Meetings
Customer success teams have a lot to think about in terms of prioritizing customers’ needs and goals. If …
Best Practices
What Is Account Mining & Its Best Practices
Statistics show that the probability of selling to a new customer (5% to 20%) is much less than …
Best Practices
Best Email Marketing Strategies for SaaS in 2024
Are you overwhelmed with the marketing trends and techniques you need to adopt as a SaaS business marketer? …