Roundtable
What’s the Best CSM Commission Percentage? CS Leaders Debate
What’s the best CSM commission percentage? 10%? 20%? How about 30%? What if I told you it’s not …
Customer Success Articles
17+ Customer Success Events and Conferences you need to attend in 2026
Attending customer success events is one of the most effective ways to connect with experts, benchmark your strategy, …
Customer Success Articles
LAER Model in Customer Success: How To Use It For Efficiency
Customer engagement is the bread and butter of customer success. Without proper engagement tactics, we wouldn’t be able …
Customer Success Articles
The CFO’s Guide to Customer Success: Speaking Finance’s Language
As a Customer Success professional, your world revolves around engagement scores, customer health, and adoption metrics. Yet across …
SaaS Metrics
What Is a Product-Qualified Lead (PQL)? PQL vs SQL vs MQL
A product-qualified lead is a lead who has signed up for your product, either through a free trial …
Best Practices
The UX/UI of a Customer-Facing Knowledge Base: Designing for Self-Service and Retention
A customer-facing knowledge base (KB) isn’t a static FAQ archive; it’s a core product surface that shapes onboarding, …
Webinars and Podcasts
The survival guide for first-time CS leads | Webinar
In this webinar, Irina Cismas, Head of Marketing at Custify, sat down with Irina Vatafu, Head of Customer …
Roundtable
The Ideal Customer Success Team Structure | CS Leaders Debate
When you’re building a customer success team, you need to pay close attention to every detail of your …
Best Practices
Mastering the Product Adoption Curve to Drive SaaS Success
The product adoption curve is already a classic marketing topic – but where did it start? What does …
Webinars and Podcasts
Sara Vera Cruz on Negotiation, Adoption & Cross-Team CS | Mastering CS – Ep 41
In this new episode of the Mastering CS podcast, Irina Cismas, Custify’s Head of Marketing, sits down with …
SaaS Metrics
AI in Customer Success – 10 Most Impactful Tactics to Try Today
Customer success, even from its early beginnings, has positioned itself at the forefront of business tactics. If we’re …
Webinars and Podcasts
Glenn Debattista on Leadership & Community| Mastering CS – Ep 40
In this new episode of the Mastering CS podcast, Irina Cismas, Custify’s Head of Marketing, sits down with …
Best Practices
Benefits of Customer Centricity: Why You Should Put Customers First
Customer centricity is nothing new. We’ve been talking about it more or less since our blog began. Even …
Best Practices
How to Politely Fire a Customer and Protect Your Reputation
So, you want to break up with a client. I get it. Sometimes, there’s no way around it. …
SaaS Metrics
7 Best Customer Experience Analytics Tools (2026): Features, Use Cases, Pricing
Cutthroat competition in today’s market has set the customer experience above price or product. The numbers support this …
Webinars and Podcasts
The Cost of Free: Rethinking what we charge for in CS | Webinar
In this webinar, Irina Cismas, CMO of Custify sat down with Clare Knight from the Onboarding Lab and …
Customer Success Articles
What Is a Customer Hub and How to Use One for Customer Success
So you heard about customer hubs. They sound great, right? A place to centralize customer data. A key …
Best Practices
Inside the Mind of a Churning Customer: What They Won’t Tell You
Seeing your hard-earned customers drift off the radar into another competitor’s arms is an outcome no brand desires. …
Customer Success Articles
Customer Success Software Comparison: How to Choose the Right Platform in 2026
In software, we’re in the business of delivering digital solutions to a diverse set of customers. Customer success …
Customer Success Articles
Top Things You Cannot Do in Customer Success with a CRM
The relationship between account management, sales, and success has become significantly more well-defined in recent years. Consequently, so …