The Custify Blog

Resources to build your customer success team & strategy.

Customer Success

What’s the Difference Between Your CRM and Customer Success Software?

Companies have been implementing Customer Relationship Management strategies to boost product sales for a while now. However, in …

Best Practices

How to Determine Buyer Intent For Your SaaS Products

You already understand the importance of customer behavior and how it helps you draw new users to your …

Best Practices

How to Apologize to a Customer | Tips, Tricks + Apology Letter Examples

Whether you’re working in customer support, service, or success, most of your career is dedicated to helping your …

Customer Success

Is Customer Success a Good Career? Yes. Let’s Explain Why!

Customer Success is a relatively new role that has emerged with the movement towards subscription-based software models. Although …

Customer Success

Best in-person Customer success events to attend in 2022

We’ve made a new list for 2024! Check it out here. Attending events and conferences is a must …

Customer Success

Tech-touch can be the new high-touch in customer success

The SaaS market is currently growing by 18% each year and 99% of businesses use at least one …

Customer Success

The 15 Best Customer Success Podcasts to Grow Your Career | 2022 List

Podcasts are a simple and fun way to stay in touch with the new concepts and ideas in …

Customer Success

2021 Customer Success Year in Review – Best News, Resources & Trends

Last year’s impact on the customer success industry was significant, to say the least. Businesses are progressively grappling …

Best Practices

Why You Need Good SaaS Offboarding Tactics Webinar

On our blog, we often talk about the importance of having a great onboarding process. That’s because, during …

Customer Success

5 Daily Habits of Great Customer Success Managers that Make a Huge Difference

Which fundamental skills can you develop to go beyond expectations and become a great CSM? Here are the 5 daily habits you should focus on.

Best Practices

Examples of Customer Success Marketing for SaaS Teams

Customer marketing, or retention marketing, focuses on providing dedicated content to support the customer’s success mission. Here are six examples of such tactics.

Customer Success

2024 Customer Success Industry Market Statistics, Salaries, and Growth

The impact last year had on the customer success industry was a significant one. Tech startups and SaaS …

SaaS Metrics

Creating an Ideal Remote Working Experience For Customer Success Teams

Learn tips and best practices to manage your customer success team remotely with great efficiency.

Customer Success

The 20 Essential Customer Success Books for the Modern CSM | 2024 Updated List

We found the essential customer success books every CSM needs to read. Pick your next read and discover the latest tactics to reduce churn and grow revenue.

Customer Success

Why Do I Need Customer Success Software?

Customer Success software greatly improves your team’s efficiency. Here’s why your team needs a dedicated CS platform.

Best Practices

How to Optimize SaaS Sign Up Flow To Increase Conversions

Learn how to create your SaaS sign up flow and efficiently optimize it based on your business model in order to increase your conversion rate.

Best Practices

How to Identify and Optimize Customer Touch Points?

See how customer success tools can be extremely helpful in identifying and optimizing your customer touchpoints for SaaS businesses.

Customer Success

Understanding What Customer Success Vectors Are and Why You Need to Ditch Your KPIs

Learn about customer success vectors and how they help you understand where your customer’s experience is heading compared to where they expect it to go.

Best Practices

6 Ways Your B2B Business Can Establish Trust with Your Prospects

Establishing trust with prospects is essential for any B2B business. Learn the best methods to adapt your marketing to boost sale opportunities and brand awareness.

Customer Success

What Is a Customer Success Representative & Why Do You Need One?

Learn how to ace the customer success representative interview, and what it takes to be the best.


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