The Custify Blog

Resources to build your customer success team & strategy.

Guides

How to Properly Scale Customer Success Operations eGuide

Scaling customer success is not a matter of hiring more CSMs. It’s about efficiency and doing more using the same resources. Read this article to find out how.

SaaS Metrics

What is Customer Lifetime Value: Definition, Formula, and How to Use

Where is the value of a customer? Is it in their monthly subscription? Their purchases? Their customer reviews? …

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SaaS Metrics

10 Lesser-Known Tips to Improve Customer Communication

A business without customers is not a business at all. Customers are the core of a business, whether …

Webinars

How Onboarding can Double your NRR | Webinar

Discover the impact of the onboarding process on your net revenue retention (NRR) in our new webinar session. …

SaaS Metrics

8 Budget-friendly Customer Success Tactics You Can Try Today

Businesses have ups and downs. And it’s a given that budgets will also rise and fall as business …

Best Practices

12 Must-Read Customer Service Books

Ensuring your customers have a supportive experience with your company starts before they even buy your products or …

Best Practices

Is Hybrid Working The Way Forward For Customer Success Teams?

If you’re a customer success manager, there’s a good chance you’re already operating a hybrid working model to …

Best Practices

A Founder’s Guide to Collecting and Utilizing User Feedback

What do you expect from this article? (Choose one or more variants.) It will outline the importance behind …

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Best Practices

What Content Should You Add for Each Stage of the Customer Journey?

Content marketing is an essential part of your overall marketing and advertising strategy, no matter what kind of …

Best Practices

The Mistake SaaS Companies Make When Speaking to Potential Customers

One of the biggest mistakes a B2B SaaS company makes when it comes to speaking with potential customers: …

Customer Success

8 Common Mistakes When Building Customer Success Teams

By now, you must have read more than a few articles about how to build the perfect customer …

Webinars

Demystifying churn: How qualitative research will help you retain more customers | Webinar

In today’s webinar, Anita Toth, Chief Churn Crusher, talks more about customer interviews. In this comprehensive article, you’ll …

SaaS Metrics

10 Customer Engagement Metrics to Track in 2022

Companies depend on loyal and active users to stay in business. Engaged customers support your brand; they recommend …

Best Practices

Using Voice of the Customer to Drive Loyalty

Through Voice of the Customer, or VoC, programs, the business world opens itself up to direct customer feedback. …

Best Practices

10 Ways Customer Reviews Can Enrich Your Content

Did you know that 79% of shoppers rely on customer reviews? As a business owner, you have to …

Customer Success

6 Inspiring Customer Success Stories of Focus, Loyalty, and Teamwork

Customer success is a field where stories abound. And most of them are great! Today, in this article, …

Customer Success

Why Implementation isn’t Onboarding

Sales just closed a HUGE deal and handed it over to you, the customer’s new CSM. With a …

Tools

Choosing the best call management software

Call management software is a technology that you can use to coordinate, route, and handle inbound and outbound …

Webinars

Busting User Onboarding Myths in Customer Success | Webinar

In today’s webinar, Efehan Çelik, customer success manager at UserGuiding, debunks some of the most common user onboarding …

Best Practices

5 Ways to Enable Proactive Customer Engagement

Ever patronized a business that went out of its way to anticipate your needs and just be nice, …

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