The Custify Blog

Resources to build your customer success team & strategy.

Webinars and Podcasts

How Karina De Alba’s UX experience impacted her shift to CS | Mastering CS – Ep 31

In our latest episode of the Mastering CS, Candid Leader Insights podcast, Irina Cismas, Head of Marketing at …

Customer Success

What Is Customer Enablement? Effective Strategies and Programs

Customer enablement isn’t simply support with a fancy twist. It’s a sustained business function determined to empower customers, …

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Webinars and Podcasts

How Mark Stagi’s experience as a marathon runner influenced his approach to Customer Success | Mastering CS – Ep 30

In our new episode of the Mastering CS, Candid Leader Insights podcast, Irina Cismas, Head of Marketing at …

Customer Success

Using Churn Data to Improve Sales Prospecting and Qualification

Within SaaS, there’s almost always a natural divide between CS and Sales. Take an average Salesperson and ask …

Customer Success

10 ͏Tip͏s to͏ Ba͏lance Cu͏stom͏e͏r͏ Suc͏͏͏ces͏s Initiati͏ves w͏͏it͏h Cost Ma͏n͏ag͏ement in S͏aa͏S͏

You͏r cus͏to͏m͏͏͏er succ͏ess͏ team͏ is ͏͏r͏unning ͏͏f͏u͏ll ͏t͏hrot͏tle,͏ pu͏͏tting͏͏ o͏ut͏ ͏fir͏e͏s and ke͏eping ͏clie͏n͏ts ͏h͏app͏y. ͏But͏ ͏then, you …

Webinars and Podcasts

Adapting your Customer Success Strategy for Scaling & Retention with Sandra Campo | Mastering CS – Ep 29

In our new episode of the Mastering CS, Candid Leader Insights podcast, Irina Cismas, Head of Marketing at …

Tools

Top 11 Best Scheduling Apps for SaaS Teams in 2025

Calls, client meetings, presentations, team meetings. On average, every manager has about 12 meetings per week. When it …

Webinars and Podcasts

How Renata Pinheiro Navigated Customer Success Challenges in Startups | Mastering CS – Ep 28

In our new episode of the Mastering CS, Candid Leader Insights podcast, Irina Cismas, Head of Marketing at …

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Tools

Close CRM Review for Customer Success: Features and Limitations

A detailed review of Close CRM, covering essential features, top use cases, and benefits for Customer Success Managers seeking efficient customer relationship management.

Webinars and Podcasts

How did Josephine Kibibi’s background in HR impact her performance in Customer Success | Mastering CS – Ep 27

In our new episode of the Mastering CS, Candid Leader Insights podcast, Irina Cismas, Head of Marketing at …

Customer Success

Boost Sales Funnel Efficiency with Customer Archetypes: A Step-by-Step Guide

An effective sales funnel can make or break your business. But did you know that, according to Salesforce, …

Webinars and Podcasts

From Support to Success: How Jordan Wyner Built a Proactive CS Team | Mastering CS – Ep 26

In our new episode of the Mastering CS, Candid Leader Insights podcast, Irina Cismas, Head of Marketing at …

Best Practices

Predictive Sales Analytics in SaaS: Understanding Customer Buying Patterns

As a software as a service (SaaS) business, you’re always at the forefront of innovation. But getting potential …

Tools

Best Client Success Software Stack by Budget Level

The range of software tools available in client success can be overwhelming, expensive, and it can drag down …

Webinars and Podcasts

Data-Driven Customer Success with Mio Mattsson | Mastering CS – Ep 25

In our new episode of the Mastering CS, Candid Leader Insights podcast, Irina Cismas, Head of Marketing at …

Webinars and Podcasts

Customer Success in Complex Industries with Anton Lagochniak | Mastering CS – Ep 24

In our new episode of the Mastering CS, Candid Leader Insights podcast, Irina Cismas, Head of Marketing at …

Webinars and Podcasts

Running Effective Customer Meetings | Webinar

In this webinar we welcome Amy Newbury, the Head of CS at Kleene and Cristina Moise, CS Lead at SmartDreamers, as they share their insights into effective customer meetings.

Webinars and Podcasts

How Sara Arecco keeps her remote team motivated | Mastering CS – Ep 23

In our new episode of the Mastering CS, Candid Leader Insights podcast, Irina Cismas, Head of Marketing at …

Webinars and Podcasts

How a growth mindset helped Alexandre Kinapenne overcome challenges in CS | Mastering CS – Ep 22

We are back with Mastering CS, Candid Leader Insights podcast, where Irina Cismas, Head of Marketing at Custify, …

Customer Success

What Is Customer Value Maximization and How to Achieve It

Customer success has always had a complex identity crisis. Let me explain: 93.7% of companies measure CS impact …

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