The Custify Blog

Resources to build your customer success team & strategy.

Webinars and Podcasts

Starting the Year in Customer Success: What Most Teams Forget | Webinar

The new year comes with challenges, plans, and changes. In this webinar, we’ve discussed with Shawn Riedel, a …

Best Practices

Best Email Marketing Strategies for SaaS in 2024

Are you overwhelmed with the marketing trends and techniques you need to adopt as a SaaS business marketer? …

Customer Success

The Secret to Efficient EBRs for SaaS and Customer Success

The question of executive business reviews brings up an interesting debate: are EBRs even necessary? What about QBRs? …

Customer Success

Customer Success Predictions for 2023

In our 2022 Customer Success Year in Review article, we explored a few CS trends that will emerge …

Tools

12 Best Email Marketing Tools for SaaS in 2024 [Free & Paid]

Scouring the internet to find the best way to allure leads and convert them into your SaaS customers? …

Best Practices

What is Social Proof and How to Apply It in B2B SaaS

Have you ever purchased a product because a friend recommended it to you? If your answer is yes …

Best Practices

All You Need to Know About SaaS Sales Forecasting

SaaS sales forecasting is a key part of financial planning and analysis for SaaS enterprises. Sales forecasts are …

Customer Success

Customer Success Events and Conferences To Attend In in 2023

We’ve made a new list for 2024! Check it out here. 2023 is here and it comes with …

Customer Success

Aligning with Customer Success – Promoting Cross-Departmental Collaboration

Unaligned goals and KPIs have been a challenge of customer success teams since day one. Sadly, even today …

Best Practices

Customer Experience and Customer Service Trends Worth Trying in 2024

More than 72% of businesses claim that improving customer experience (CX) is their #1 priority today. Are you …

Customer Success

2022 Customer Success Year in Review – News, Resources & Trends

Depending on who you ask, 2022 has not exactly been a walk in the park for the SaaS …

Webinars and Podcasts

2023 in CS: Heaven or Hell | Webinar

What to expect in 2023 from customer success? Is this ever-changing industry going to be “heaven or hell”? …

Tools

Top 11 UX Tools for SaaS Design Teams in 2024

Having a good kit of UX tools at hand is essential for any modern SaaS team in order …

Guides

How to Get Stakeholder Buy-in for Customer Success Initiatives eGuide

To implement customer success effectively, getting stakeholder buy-in is a must. In this free PDF guide we address the most common objections CS leaders face.

Best Practices

8 Challenges in Customer Retention and How to Overcome Them

While getting new customers is important, nurturing the existing ones is the foundation of building a successful business …

Best Practices

How Storytelling Can Renew Your B2B Marketing Strategy

If you want your B2B company to succeed, then a well-executed marketing strategy is essential. However, many businesses …

Best Practices

What is a Knowledge Base and How to Choose the Best Tool

Whether you’re a small business seeking greater organization or an enterprise-level company looking to simplify the customer support …

Best Practices

7 Website Design Principles that Help Ensure Customer Experience and Success

Getting your website design right is important. If your company’s SaaS website design follows the main laws of …

Webinars and Podcasts

Aligning Sales with Customer Success: Why and How? | Webinar

Aligning Sales and Customer Success is not an easy task. What happens if you disregard it? In this webinar we talk with Jeff Heckler, Director of CS at MarketSource, to find out.

SaaS Metrics

How to Measure and Increase Activation Rate for SaaS

Getting users from trial to paid is a common challenge for SaaS companies. If you want your business …

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