The Custify Blog

Resources to build your customer success team & strategy.

Customer Success

Aligning with Customer Success – Promoting Cross-Departmental Collaboration

Unaligned goals and KPIs have been a challenge of customer success teams since day one. Sadly, even today …

Best Practices

Customer Experience and Customer Service Trends Worth Trying in 2024

More than 72% of businesses claim that improving customer experience (CX) is their #1 priority today. Are you …

Customer Success

2022 Customer Success Year in Review – News, Resources & Trends

Depending on who you ask, 2022 has not exactly been a walk in the park for the SaaS …

Webinars and Podcasts

2023 in CS: Heaven or Hell | Webinar

What to expect in 2023 from customer success? Is this ever-changing industry going to be “heaven or hell”? …

Tools

Top 11 UX Tools for SaaS Design Teams in 2024

Having a good kit of UX tools at hand is essential for any modern SaaS team in order …

Guides

How to Get Stakeholder Buy-in for Customer Success Initiatives eGuide

To implement customer success effectively, getting stakeholder buy-in is a must. In this free PDF guide we address the most common objections CS leaders face.

Best Practices

8 Challenges in Customer Retention and How to Overcome Them

While getting new customers is important, nurturing the existing ones is the foundation of building a successful business …

Best Practices

How Storytelling Can Renew Your B2B Marketing Strategy

If you want your B2B company to succeed, then a well-executed marketing strategy is essential. However, many businesses …

Best Practices

What is a Knowledge Base and How to Choose the Best Tool

Whether you’re a small business seeking greater organization or an enterprise-level company looking to simplify the customer support …

Best Practices

7 Website Design Principles that Help Ensure Customer Experience and Success

Getting your website design right is important. If your company’s SaaS website design follows the main laws of …

Webinars and Podcasts

Aligning Sales with Customer Success: Why and How? | Webinar

Aligning Sales and Customer Success is not an easy task. What happens if you disregard it? In this webinar we talk with Jeff Heckler, Director of CS at MarketSource, to find out.

SaaS Metrics

How to Measure and Increase Activation Rate for SaaS

Getting users from trial to paid is a common challenge for SaaS companies. If you want your business …

Best Practices

What Role Should Customer Success Play During Customer Acquisition?

In many SaaS businesses, customer success is treated as a post-sales activity to help ensure customer satisfaction and …

Guides

The Role Of Data In Customer Success eGuide

Discover the role of data in customer success. How to tackle data challenges. how to resolve them, and what CS metrics you should monitor.

Customer Success

Using Customer Success Analytics vs Product Analytics

According to Forrester Research, more than 72% of companies state that improving customer success is their first priority. …

SaaS Metrics

8 Ways to Improve Customer Success Team Dynamic

87% of business leaders have attested to customer experience being at the top of their priorities. The customer …

Guides

How to Properly Scale Customer Success Operations eGuide

Scaling customer success is not a matter of hiring more CSMs. It’s about efficiency and doing more using the same resources. Read this article to find out how.

SaaS Metrics

What is Customer Lifetime Value (CLTV): Definition, Formula, and How to Use

Where is the value of a customer? Is it in their monthly subscription? Their purchases? Their customer reviews? …

SaaS Metrics

10 Lesser-Known Tips to Improve Customer Communication

A business without customers is not a business at all. Customers are the core of a business, whether …

Webinars and Podcasts

How Onboarding can Double your NRR | Webinar

Discover the impact of the onboarding process on your net revenue retention (NRR) in our new webinar session. …

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