The Custify Blog

Resources to build your customer success team & strategy.

Best Practices

Why Social Listening Matters for Customer Satisfaction

Being a mature company or a startup, you should treat your social media as something other than a …

Best Practices

8 Killer Strategies To Manage Customer Expectations

In today’s business landscape, customers are more informed and demanding than ever before due to the rise in …

Best Practices

Top Challenges Faced By Account Managers

Did you know that businesses that implemented account managers have seen a 34% increase in profitability? However, achieving …

Customer Success

Your Champion Has Left the Company — How Do You Ensure Retention?

Champions are what a CSM’s dreams are made of. They love your product, they love working with you, …

Best Practices

How To Create A Community That Supports Your SaaS Growth

SaaS companies are facing a unique challenge regarding growth. Rising customer acquisition costs and intense competition demand a …

Customer Success

Make Low Touch Customer Success High Value with Automation

In our jobs as CSMs, it’s often the case that we’re overwhelmed – either by the number of …

Features

Custify Security, Compliance, and Data Privacy Pratices & Certifications

At Custify, we take the security of our customers’ data very seriously. That’s why we’ve made sure that …

Customer Success

Quiet Quitting: Are CSMs Responsible For Too Many Things & Overworked?

As part of our study on quiet quitting in customer success, we have already discovered that companies are …

Customer Success

Customer Advocacy: Why It’s Important & How to Nurture Your Customers Advocates

The term “customer advocacy” may sound all sophisticated, but under the hood, it’s simply a continuation of good …

Webinars and Podcasts

Quiet Quitting: Why do 86% of CSMs want to quit their jobs? | Webinar

Quiet quitting is not just another buzzword. In our most recent survey, we focused on quiet quitting in …

Best Practices

CS Employee Retention Challenges: Why Some Companies Are Struggling to Keep Their CSMs

When gathering data for our study on quiet quitting in customer success, we discovered a surprising phenomenon. In …

Best Practices

Mastering PR: 7 Essential Strategies for SaaS Startups

Obtaining positive coverage from media outlets can be extremely challenging. Unless your pitch is good enough, you’ll hardly …

Customer Success

How to Build Clear, Data-led Customer Success Workflows

So your customer success team is growing. You’re faced with new clients, new challenges, and too many new …

Guides

2023 Quiet Quitting and Employee Satisfaction in Customer Success Study

2023 survey on the state of customer success teams with statistics and insights into challenges and difficulties faced by CS/CX staff face every day.

Customer Success

7 Challenges & Questions CSMs Need to Face in 2023

In our recent article, we covered some of the key predictions for CS trends that will dominate the …

Tools

Best CRM Tools for SaaS Sales 2024 and How to Choose

Whether you’re a small business owner or a large corporation, your customer relationship management (CRM) platform is key …

SaaS Metrics

An Ultimate Guide to Employee Net Promoter Score (eNPS)

This article is going to break down this abbreviation into a comprehensive guide on eNPS, aka employee Net …

Best Practices

Customer Outcomes – Unlock the Future-proof Measure of Customer Success

Measuring customer outcomes is now essential for business success. In the era of customer success, those unbothered to …

Best Practices

How to Use AI Note-Taking to Improve Customer Success Team Meetings

Customer success teams have a lot to think about in terms of prioritizing customers’ needs and goals. If …

Best Practices

What Is Account Mining & Its Best Practices

Statistics show that the probability of selling to a new customer (5% to 20%) is much less than …

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