The Custify Blog

Resources to build your customer success team & strategy.

Guides

2023 Quiet Quitting and Employee Satisfaction in Customer Success Study

2023 survey on the state of customer success teams with statistics and insights into challenges and difficulties faced by CS/CX staff face every day.

Customer Success

7 Challenges & Questions CSMs Need to Face in 2023

In our recent article, we covered some of the key predictions for CS trends that will dominate the …

Tools

Best CRM Tools for SaaS Sales 2024 and How to Choose

Whether you’re a small business owner or a large corporation, your customer relationship management (CRM) platform is key …

SaaS Metrics

An Ultimate Guide to Employee Net Promoter Score (eNPS)

This article is going to break down this abbreviation into a comprehensive guide on eNPS, aka employee Net …

Best Practices

Customer Outcomes – Unlock the Future-proof Measure of Customer Success

Measuring customer outcomes is now essential for business success. In the era of customer success, those unbothered to …

Best Practices

How to Use AI Note-Taking to Improve Customer Success Team Meetings

Customer success teams have a lot to think about in terms of prioritizing customers’ needs and goals. If …

Best Practices

What Is Account Mining & Its Best Practices

Statistics show that the probability of selling to a new customer (5% to 20%) is much less than …

Webinars and Podcasts

Starting the Year in Customer Success: What Most Teams Forget | Webinar

The new year comes with challenges, plans, and changes. In this webinar, we’ve discussed with Shawn Riedel, a …

Best Practices

Best Email Marketing Strategies for SaaS in 2024

Are you overwhelmed with the marketing trends and techniques you need to adopt as a SaaS business marketer? …

Customer Success

The Secret to Efficient EBRs for SaaS and Customer Success

The question of executive business reviews brings up an interesting debate: are EBRs even necessary? What about QBRs? …

Customer Success

Customer Success Predictions for 2023

In our 2022 Customer Success Year in Review article, we explored a few CS trends that will emerge …

Tools

11 Best Email Marketing Tools for SaaS in 2024 [Free & Paid]

Scouring the internet to find the best way to allure leads and convert them into your SaaS customers? …

Best Practices

What is Social Proof and How to Apply It in B2B SaaS

Have you ever purchased a product because a friend recommended it to you? If your answer is yes …

Best Practices

All You Need to Know About SaaS Sales Forecasting

SaaS sales forecasting is a key part of financial planning and analysis for SaaS enterprises. Sales forecasts are …

Customer Success

Customer Success Events and Conferences To Attend In in 2023

We’ve made a new list for 2024! Check it out here. 2023 is here and it comes with …

Customer Success

Aligning with Customer Success – Promoting Cross-Departmental Collaboration

Unaligned goals and KPIs have been a challenge of customer success teams since day one. Sadly, even today …

Best Practices

Customer Experience and Customer Service Trends Worth Trying in 2023

More than 72% of businesses claim that improving customer experience (CX) is their #1 priority today. Are you …

Customer Success

2022 Customer Success Year in Review – News, Resources & Trends

Depending on who you ask, 2022 has not exactly been a walk in the park for the SaaS …

Webinars and Podcasts

2023 in CS: Heaven or Hell | Webinar

What to expect in 2023 from customer success? Is this ever-changing industry going to be “heaven or hell”? …

Tools

Top 11 UX Tools for SaaS Design Teams in 2024

Having a good kit of UX tools at hand is essential for any modern SaaS team in order …

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