Webinars and Podcasts
Speak so they listen: Communicating CS impact to Execs | Webinar
In this Custify webinar, Irina Cismas sat down with Ramses Bossuyt, CS leadership coach and former VP of … Continued
Best Practices
How to Track Leads Without Losing Sight of Customer Experience
What’s the first thing you think of when considering how to track leads effectively? Is it the quality … Continued
Best Practices
Master Customer POCs: Definition, Steps, and Successful Examples
When a customer is on the fence about a purchasing decision, particularly when it comes to high-touch SaaS … Continued
Guides
SaaS Account Management Guide – Proven Strategies and Best Practices
The role of an account manager has evolved and changed significantly over the last few years. Particularly with … Continued
Best Practices
Downselling Strategy: Mitigate MRR Loss and Plan for Recovery
Sometimes the key to long-term, profitable customer relationships in SaaS is the ability to look beyond the best-possible … Continued
Best Practices
How SaaS companies use visual onboarding across the customer journey to drive revenue expansion
Imagine a person signing up for a new SaaS tool. They expect a smooth start. Instead, they see … Continued
Customer Success Articles
Structuring Customer Success Bonuses: Insights from Industry Experts
A well-designed Customer Success bonus structure should drive proactive behaviors, encourage customer retention, and align with business growth … Continued
Best Practices
The CSM’s Guide to FTUE (First-Time User Experience)
Today, we’re going to look at how first-time user experience, of FTUE, can affect SaaS users’ engagement and … Continued
Webinars and Podcasts
CS Playbook for tough times: What to do when the odds are against you | Webinar
In this webinar, Irina Cismas, Marketing Lead at Custify, sat down with Angeline Gavino, CS Coach at CS … Continued
Best Practices
Advancing Customer Experience Maturity in SaaS: Essential Milestones
The stakes have never been higher for SaaS companies when it comes to customer experience (CX). Today, a … Continued
Best Practices
How to Handle Enterprise Customers When There’s More Than One Decision Maker
Enterprise customers present some of the best opportunities to make a profit. But of course, the greater the … Continued
Customer Success Articles
7 Innovative Ways to Build and Maintain Customer Relationships
Cultivating customer loyalty can pay dividends in the long-term. In SaaS, repeat business isn’t just beneficial—it’s critical for … Continued
Customer Success Articles
Why Diversifying Sales Channels Is Key to Customer Success
Leading a customer success team means you’re always focused on ensuring clients have the support they need. Your … Continued
Best Practices
7 Proven Email Strategies for Re-engaging Customers and Preventing Churn
In the high-stakes world of SaaS, every dormant account represents not just a lost opportunity but also a … Continued
SaaS Metrics
12 Key Metrics to Measure Customer Loyalty in SaaS
According to Harvard Business Review, acquiring a new customer is anywhere from five to 25 times more expensive … Continued
SaaS Metrics
Maximizing Customer Retention in SaaS: How Customer Success Transforms Subscription Growth
Customer retention is a game changer for SaaS companies. While attracting new users is important, retaining existing customers … Continued
Webinars and Podcasts
Capacity Planning for CS Teams: Building Scalable Models That Work | Webinar
In this webinar, Irina Cismas, CMO of Custify, sat down with Mikael Blaisdell, Executive Director at the Customer … Continued
SaaS Metrics
Net Revenue Retention: What It Is and How to Calculate It
So many customer success teams today live under constant pressure to up the company’s revenue – with net … Continued
Customer Success Articles
The Customer Success Playbook for Beginner CSMs
When you’re starting out in customer success, it can feel like behind any door you open hides a … Continued
Tools
Salesforce CRM Review for Customer Success: Features, Use Cases, and Alternatives
The world’s #1 AI CRM – that’s Salesforce in a nutshell, and who are we to argue with … Continued