Customer Success Articles
Customer Churn – The Ultimate Guide with Tactics and Strategies
The definitive guide on SaaS churn: everything we know about preventing customer churn and reducing MRR churn with examples.
What Is Net Dollar Retention (NDR) and How to Improve it
Best Free and Paid Customer Success Tools Every CSM Should Use
Webinars and Podcasts
How Advi Bishnoi Builds Customer Success Through Community and Consulting | Mastering CS: Ep 54
In this episode of Mastering CS: Candid Leader Insights, Irina Cismas sits down with Advi Bishnoi, Head of …
Webinars and Podcasts
How Dominik Nenicka Leads Customer Success in Fraud and Financial Crime Prevention | Mastering CS: Ep 53
In this episode of Mastering CS: Candid Leader Insights, Irina Cismas sits down with Dominik Nenicka, Customer Success …
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SaaS Metrics
Customer Success Metrics You Should Track
Customer success metrics help teams make sense of disparate customer signals and create purpose-led customer success dashboards to …
Webinars and Podcasts
How Pietro Restivo Brings a Product Mindset to Customer Success | Mastering CS: Ep 52
In this episode of Mastering CS: Candid Leader Insights, Irina Cismas sits down with Pietro Restivo, Manager of …
Webinars and Podcasts
How Daniela Shikova Drives Customer Success in Clinical Research | Mastering CS: Ep 51
In this episode of Mastering CS: Candid Leader Insights, Irina Cismas sits down with Daniela Shikova, Manager Customer …
SaaS Business
SaaS Podcasts: Best Shows for SaaS Founders
SaaS podcasts are shows that open our minds to new possibilities. From founders to CSMs, from salespeople to …
Webinars and Podcasts
From Fashion Operations to Customer Success: How Andrea Zen Builds CS | Mastering CS: Ep 50
In this episode of Mastering CS Candid Leader Insights, Irina Cismas sits down with Andrea Zen, Customer Success …
Webinars and Podcasts
Scaling CS in a complex, multi-product software business | Webinar
In this session, Irina Cismas, Head of Marketing at Custify, was joined by Henry Dillon and Fred Busche, …
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Roundtable
Reengaging Churned Customers 101: Where Sales and CS Meet
Re-engaging churned customers is the practice of reaching back out to clients who’ve switched providers. That outreach initiative …
Webinars and Podcasts
How Cameron Hogg Drives Customer Success in Construction Tech | Mastering CS: Ep 49
In this episode of Mastering CS: Candid Leader Insights, Irina Cismas sits down with Cameron Hogg, Customer Success …
Webinars and Podcasts
What Gillian Stringer Thinks About Change Management and Real CS Partnership | Mastering CS: Ep 48
In this episode of Mastering CS: Candid Leader Insights, Irina Cismas speaks with Gillian Stringer, Senior Client Partner …
Webinars and Podcasts
How Catalin Petre Runs Customer Success in a Database Scale-Up | Mastering CS: Ep 47
In this episode of Mastering CS: Candid Leader Insights, Irina Cismas speaks with Catalin Petre, Customer Success Manager …
SaaS Metrics
Why Acquisition Quality Matters More Than Acquisition Volume
Suppose you’re in a growth meeting and someone claims, “We doubled sign-ups this month.” While that may sound …
Webinars and Podcasts
From Sales to CS: why Arek Czarnecki switched and what changed | Mastering CS: Ep 46
In this episode of Mastering CS: Candid Leader Insights, Irina Cismas talks with Arek Czarnecki, Head of Customer …
Tools
9 Best Sentiment Analysis Tools to Better Understand Your Customers in 2026
As AI solutions are on the road to full adoption in the business world, sentiment analysis and sentiment …
Roundtable
Customer Success in 2026: Trends, Goals, and Fears
If 2025 is anything to go by, we’re in for an eventful 2026 in customer success. It will …
Webinars and Podcasts
Building Customer Success from the Ground Up: Real Strategies for Startup Teams | Webinar
In this session, Irina Cismas, Head of Marketing at Custify, was joined by Kourtney Thomas, Head of Customer …
Webinars and Podcasts
From National Swimmer to CS Builder: How Ellen Quirke Is Shaping CS | Mastering CS: Ep 45
In this episode of Mastering CS Candid Leader Insights, Irina Cismas sits down with Ellen Quirke, Head of …
Best Practices
Build Once, Repeat Forever: How To Create Scalable Playbooks That Grow With Your Customer Base
A playbook is your business’s operational blueprint for customer success (CS). It defines how to onboard customers, manage …
Customer Success Articles
Localized Onboarding With AI Voice: Lift Activation & URR in 60 Days
Whether a new user understands your product—and decides to stay—often depends on your multilingual onboarding. Many SaaS teams …