Best Practices

Connect to your data in Segment

Custify offers you the ability to send info to our system through Segment.com

Best Practices

Custify Churn Calculator

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Best Practices

7 Proven Customer Success Tactics to Improve Your Customer Experience

You know that customer success is crucial for your company. But now you need to figure out how to actually do it. And that can be difficult.

Best Practices

SaaS Pricing Strategies and How To Pick One

Deciding on a pricing strategy for a SaaS is often not as easy as it looks. Most products have a fixed price and a simple pricing strategy.

Best Practices

How to Set Up Your CRM for Customer Success

Of all the pieces of software your company uses, customer relationship management (CRM) software might be the most important. This is especially true for customer-success-focused companies.

Best Practices

Create a Standout Customer Experience With Better SaaS Onboarding

After your sales and marketing team have done their jobs, you come to the first step of customer success

Best Practices

Segment Your Customers for More Effective Customer Success

It might seem strange to put your customers into groups when customer success is built on individual, personalized outreach.

Best Practices

The Ultimate Guide to Customer Success for SaaS

Customer success (CS) is becoming an increasingly important part of the SaaS field. In fact, it’s an important part of business in general.

Best Practices

Overcome This Obstacle for Proactive Customer Success

We talk about proactive customer success a lot at Custify.

Best Practices

How Email Automation Can Drive Your Customer Success Program

“Automation” has been one of the hottest terms in marketing over the past decade or so. Especially in email marketing.

Best Practices

Custify and GDPR Compliance

If you’re in the tech business—and even if you’re not—you’ve probably heard about GDPR. (In case you haven’t, we’ll explain the basics shortly.)

Best Practices

2 Things That Will Reduce Your Customer Churn

Customer churn seems complicated. There are different types of churn that you should monitor, various systems for calculating each of the metrics, and tactics you can use to reduce all of them.

Best Practices

The Biggest Customer Success Trends in 2018 and How You Can Take Advantage of Them

Customer success changes rapidly. Every year we see new technologies, best practices, and collaborations. It’s hard to keep up.

Best Practices

7 Proven Customer Success Tactics That Will Grow Your Business

You might know the basic ideas that support customer success. But when it comes to actually putting them into practice, things get a bit more complex.

Best Practices

Pricing Strategies for Your SaaS and How To Pick One

Deciding on a pricing strategy for a SaaS is often not as easy as it looks.

Best Practices

Conversion Rate Optimization in SaaS Companies

Growth is the cornerstone of the goals of any business. It is an unsaid rule of all businesses to expand and increase their revenue over time.

Best Practices

How SaaS Startups Can Implement Customer Success

Customer service is, and has always been one of the most important facets of businesses – especially for SaaS start ups who offer subscription-based services.

Best Practices

How to Build Your Product from Scratch with a Customer Success Mindset

Many companies come to customer success late in their lifecycles.

Best Practices

How SaaS Startups Can Avoid Failed Payments

Subscription renewals are the heart which keeps the SaaS Startup body running.

Best Practices

14 Customer Retention Strategies For SaaS You Can Implement Today

Customer churn is the SaaS kryptonite. It is what scares SaaS founders the most, and they are always innovating ways to beat it.

Best Practices

Optimize SaaS Sign Up Flow To Increase Conversion Rates

The first “experience” that your users go through with your SaaS product is the sign-up flow.

Best Practices

7 Customer Success Best Practices You Can Put Into Action

70% of successful growing businesses say that customer success is very important to them. Only 49% of stagnant or declining companies say the same.

Best Practices

6 Ways to Make Emotional Connections with Potential Customers

In a competitive market, you need to have strong relationships with potential customers before they make a purchase decision.

Best Practices

The Framework for Developing Customer Success Personas

How do your customers define success with your product / service?

Best Practices

How to Move to a Software Subscription Model

While there are still plenty of traditional software vendors out there, the software subscription model is becoming more and more common.

SaaS Metrics

How to Measure Customer Success

Measuring the success of any business program requires an understanding of both goals and metrics. Customer success is no exception.

Best Practices

Should You Outsource Customer Success?

Many customer-facing business functions get outsourced on a regular basis.

Best Practices

Optimizing Call Center Customer Support for Increased Revenue

Organizational success and long-term growth primarily depends on customer satisfaction and loyalty, and customer service has always supported corporate growth by keeping ...

Best Practices

Why Customer Service and Success are the Most Important Factors For Your Subscription based SaaS

The SaaS business model is one that keeps on giving. Over time, your subscriptions can provide you increasing value (if you have factors like churn rate under control).

SaaS Metrics

7 Ways SaaS Companies Can Increase Conversion Rates

Starting your SaaS was a daunting task, but the journey doesn’t end there. You’ve no doubt worked diligently to ensure your SaaS is affordable

Best Practices

Customer success managers aren’t just account managers with new titles

And to really run an effective customer success program, you need to know the difference between the two.

Best Practices

5 Steps for Building an Awesome Customer Success Team

Your business is built on the success of your customers. Using your service successfully will lead to renewals and upsell opportunities.

Best Practices

What are Customer Success Reps?

Customer success representatives are the company’s aftersales and retention team and are tasked with keeping low churn among its users, buyers, and subscribers.

Best Practices

Customer Success Process

Every business depends on satisfied, happy customers. You want your customers to have more than an “okay” experience.

Best Practices

How to Create a Customer Success Journey Map

Navigating the customer success process isn’t always easy. When should your customer success team get involved with your customers?

Best Practices

The Difference between Customer Success and Customer Support

In today’s fast paced and highly competitive world of B2B products and SaaS offerings we see the terms “Customer Success” and “Customer Support” thrown around more

Best Practices

Why Churn is Critical in SaaS

SaaS businesses are like living, breathing creatures, evolving, expanding and contracting over time. As your service grows, customers come and go.

Best Practices

Customer Success Best Practices

Customers are great, in fact, they’re the best!

SaaS Metrics

The Only Three Customer Churn Calculations SaaS Companies Need To Know

Customer churn is one the most crucial factors for calculating and predicting growth in SaaS companies which offer recurring services.

SaaS Metrics

Customer Success + Sales Enablement = Better Customer Experience

Where does customer success live in your organization chart?

SaaS Metrics

What are Customer Success Reps?

Custify Insight: What are Customer Success Reps?

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