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SaaS Metrics
An Ultimate Guide to Employee Net Promoter Score (eNPS)
This article is going to break down this abbreviation into a comprehensive guide on eNPS, aka employee Net …
Best Practices
How to Use AI Note-Taking to Improve Customer Success Team Meetings
Customer success teams have a lot to think about in terms of prioritizing customers’ needs and goals. If …
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Best Practices
What Is Account Mining & Its Best Practices
Statistics show that the probability of selling to a new customer (5% to 20%) is much less than …
Best Practices
Best Email Marketing Strategies for SaaS in 2024
Are you overwhelmed with the marketing trends and techniques you need to adopt as a SaaS business marketer? …
Tools
16 Best Email Marketing Tools for SaaS in 2025 [Free & Paid]
Scouring the internet to find the best way to allure leads and convert them into your SaaS customers? …
Best Practices
What is Social Proof and How to Apply It in B2B SaaS
Have you ever purchased a product because a friend recommended it to you? If your answer is yes …
Best Practices
All You Need to Know About SaaS Sales Forecasting
SaaS sales forecasting is a key part of financial planning and analysis for SaaS enterprises. Sales forecasts are …
Best Practices
Customer Experience and Customer Service Trends Worth Trying in 2025
More than 72% of businesses claim that improving customer experience (CX) is their #1 priority today. Are you …
Tools
Top 11 UX Tools for SaaS Design Teams in 2025
Having a good kit of UX tools at hand is essential for any modern SaaS team in order …
Best Practices
8 Challenges in Customer Retention and How to Overcome Them
While getting new customers is important, nurturing the existing ones is the foundation of building a successful business …
Best Practices
How Storytelling Can Renew Your B2B Marketing Strategy
If you want your B2B company to succeed, then a well-executed marketing strategy is essential. However, many businesses …
Best Practices
What is a Knowledge Base and How to Choose the Best Tool
Whether you’re a small business seeking greater organization or an enterprise-level company looking to simplify the customer support …
Best Practices
7 Website Design Principles that Help Ensure Customer Experience and Success
Getting your website design right is important. If your company’s SaaS website design follows the main laws of …
SaaS Metrics
How to Measure and Increase Activation Rate for SaaS
Getting users from trial to paid is a common challenge for SaaS companies. If you want your business …
Customer Success Articles
Using Customer Success Analytics vs Product Analytics
According to Forrester Research, more than 72% of companies state that improving customer success is their first priority. …
SaaS Metrics
8 Ways to Improve Customer Success Team Dynamic
87% of business leaders have attested to customer experience being at the top of their priorities. The customer …
SaaS Metrics
10 Lesser-Known Tips to Improve Customer Communication
A business without customers is not a business at all. Customers are the core of a business, whether …
Best Practices
12 Must-Read Customer Service Books
Ensuring your customers have a supportive experience with your company starts before they even buy your products or …
Best Practices
Is Hybrid Working The Way Forward For Customer Success Teams?
If you’re a customer success manager, there’s a good chance you’re already operating a hybrid working model to …
Best Practices
A Founder’s Guide to Collecting and Utilizing User Feedback
What do you expect from this article? (Choose one or more variants.) It will outline the importance behind …