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Best Practices
Best Email Marketing Strategies for SaaS in 2024
Are you overwhelmed with the marketing trends and techniques you need to adopt as a SaaS business marketer? …
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Tools
14 Best Email Marketing Tools for SaaS in 2024 [Free & Paid]
Scouring the internet to find the best way to allure leads and convert them into your SaaS customers? …
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Best Practices
What is Social Proof and How to Apply It in B2B SaaS
Have you ever purchased a product because a friend recommended it to you? If your answer is yes …
Best Practices
All You Need to Know About SaaS Sales Forecasting
SaaS sales forecasting is a key part of financial planning and analysis for SaaS enterprises. Sales forecasts are …
Best Practices
Customer Experience and Customer Service Trends Worth Trying in 2025
More than 72% of businesses claim that improving customer experience (CX) is their #1 priority today. Are you …
Tools
Top 11 UX Tools for SaaS Design Teams in 2024
Having a good kit of UX tools at hand is essential for any modern SaaS team in order …
Best Practices
8 Challenges in Customer Retention and How to Overcome Them
While getting new customers is important, nurturing the existing ones is the foundation of building a successful business …
Best Practices
How Storytelling Can Renew Your B2B Marketing Strategy
If you want your B2B company to succeed, then a well-executed marketing strategy is essential. However, many businesses …
Best Practices
What is a Knowledge Base and How to Choose the Best Tool
Whether you’re a small business seeking greater organization or an enterprise-level company looking to simplify the customer support …
Best Practices
7 Website Design Principles that Help Ensure Customer Experience and Success
Getting your website design right is important. If your company’s SaaS website design follows the main laws of …
SaaS Metrics
How to Measure and Increase Activation Rate for SaaS
Getting users from trial to paid is a common challenge for SaaS companies. If you want your business …
Customer Success Articles
Using Customer Success Analytics vs Product Analytics
According to Forrester Research, more than 72% of companies state that improving customer success is their first priority. …
SaaS Metrics
8 Ways to Improve Customer Success Team Dynamic
87% of business leaders have attested to customer experience being at the top of their priorities. The customer …
SaaS Metrics
10 Lesser-Known Tips to Improve Customer Communication
A business without customers is not a business at all. Customers are the core of a business, whether …
Best Practices
12 Must-Read Customer Service Books
Ensuring your customers have a supportive experience with your company starts before they even buy your products or …
Best Practices
Is Hybrid Working The Way Forward For Customer Success Teams?
If you’re a customer success manager, there’s a good chance you’re already operating a hybrid working model to …
Best Practices
A Founder’s Guide to Collecting and Utilizing User Feedback
What do you expect from this article? (Choose one or more variants.) It will outline the importance behind …
Best Practices
What Content Should You Add for Each Stage of the Customer Journey?
Content marketing is an essential part of your overall marketing and advertising strategy, no matter what kind of …
Best Practices
The Mistake SaaS Companies Make When Speaking to Potential Customers
One of the biggest mistakes a B2B SaaS company makes when it comes to speaking with potential customers: …
Customer Success Articles
8 Common Mistakes When Building Customer Success Teams
By now, you must have read more than a few articles about how to build the perfect customer …