The Custify Blog

Resources to build your customer success team & strategy.

Customer Success

9 SaaS Customer Success Experts Reveal Their Best Advice

If you’re like many SaaS Customer Success professionals we know, you’re probably deep in 2020 planning. You have a lot …

Customer Success

Want A Better Customer Experience – Align Customer Success And Marketing

Most software-as-a-service (SaaS) companies implement customer success programs to reduce churn. But there’s a reason that McKinsey calls customer …

Customer Success

How To Start A Great Customer Success Program In 90 Days

Have you been charged with creating a customer success process at your company? Maybe you’re the first customer …

Customer Success

Customer Success Vs. Customer Experience — Is There A Difference

If you’ve spent any time reading about customer success (CS), you’ve probably noticed that it emphasizes crafting positive …

Customer Success

7 Ways SaaS Companies Can Increase Conversion Rates

Starting your SaaS was a daunting task, but the journey doesn’t end there. You’ve no doubt worked diligently …

Customer Success

The Importance Of Customer Success Documentation

Have you ever read a piece of professional documentation and thought, “Wow, that was very helpful and well …

Customer Success

How To Hire A Customer Success Manager The Right Way

Customer success managers improve the customer experience (CX) of any business. It’s probably the most essential part of …

Features

Announcing The Segment And Custify Integration

We are excited to announce that Custify is now integrated with Segment. This opens up several possibilities to …

Customer Success

How To Set Up Your CRM For Customer Success

Of all software your company uses, your customer relationship management (CRM) solution might be the most important one …

Best Practices

Create A Standout Customer Experience With Better SaaS Onboarding

After your sales and marketing team have done their jobs, you come to the first step of customer …

SaaS Metrics

Overcome This Obstacle For Proactive Customer Success

We talk about proactive customer success a lot at Custify. Your customer success team should take action to …

Best Practices

How Email Automation Can Drive Your Customer Success Program

“Automation” has been one of the hottest terms in marketing over the past decade or so. Especially in …

Customer Success

How SaaS Startups Can Implement Customer Success

Customer service is and has always been one of the most important facets of businesses – especially for …

SaaS Metrics

How SaaS Startups Can Avoid Failed Payments

Subscription renewals are the heart that keeps the SaaS Startup body running. At the very core of the …

Best Practices

14 Customer Retention Strategies For SaaS to Implement in 2023

Customer churn is the SaaS kryptonite and the bane of SaaS leaders’ existence. That’s why they’re constantly looking …

Customer Success

The Framework For Developing Customer Success Personas

How do your customers define success with your product / service? If you can’t answer that question immediately, …

Best Practices

How To Move To A Software Subscription Model

While there are still plenty of traditional software vendors out there, the software subscription model is becoming more …

Customer Success

Customer Success + Sales Enablement = Better Customer Experience

Where does customer success live in your organization chart? Is it part of customer support? Marketing? Sales? Does …

Customer Success

5 Ways Content Can Boost Your Customer Success

Wouldn’t it be nice if your customer success managers (CSMs) had more time? They could work more closely …

SaaS Metrics

Should SaaS Businesses Outsource Customer Success

Many customer-facing business functions get outsourced on a regular basis. Outsourced customer support is extremely common, technical teams …

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