The Custify Blog

Resources to build your customer success team & strategy.

Customer Success

How To Set Up Your CRM For Customer Success

Of all software your company uses, your customer relationship management (CRM) solution might be the most important one …

Best Practices

Create A Standout Customer Experience With Better SaaS Onboarding

After your sales and marketing team have done their jobs, you come to the first step of customer …

SaaS Metrics

Overcome This Obstacle For Proactive Customer Success

We talk about proactive customer success a lot at Custify. Your customer success team should take action to …

Best Practices

How Email Automation Can Drive Your Customer Success Program

“Automation” has been one of the hottest terms in marketing over the past decade or so. Especially in …

Customer Success

How SaaS Startups Can Implement Customer Success

Customer service is and has always been one of the most important facets of businesses – especially for …

SaaS Metrics

How SaaS Startups Can Avoid Failed Payments

Subscription renewals are the heart that keeps the SaaS Startup body running. At the very core of the …

Best Practices

14 Customer Retention Strategies For SaaS to Implement in 2023

Customer churn is the SaaS kryptonite and the bane of SaaS leaders’ existence. That’s why they’re constantly looking …

Customer Success

The Framework For Developing Customer Success Personas

How do your customers define success with your product / service? If you can’t answer that question immediately, …

Best Practices

How To Move To A Software Subscription Model

While there are still plenty of traditional software vendors out there, the software subscription model is becoming more …

Customer Success

Customer Success + Sales Enablement = Better Customer Experience

Where does customer success live in your organization chart? Is it part of customer support? Marketing? Sales? Does …

Customer Success

5 Ways Content Can Boost Your Customer Success

Wouldn’t it be nice if your customer success managers (CSMs) had more time? They could work more closely …

SaaS Metrics

Should SaaS Businesses Outsource Customer Success

Many customer-facing business functions get outsourced on a regular basis. Outsourced customer support is extremely common, technical teams …

SaaS Metrics

Customer Service And Success Most Important Factors For SaaS

The SaaS business model is one that keeps on giving. Over time, your subscriptions can provide you increasing …

Customer Success

Customer Success Managers Aren’t Just Account Managers With New Titles

Customer success managers and account managers are not the same job, nor are they two sides of the …

SaaS Metrics

How To Create A Customer Success Journey Map

Navigating customer success workflows isn’t always easy. But like any treacherous trail, it can be easy if you …

Customer Success

The Difference Between Customer Success And Customer Support

In today’s fast-paced and highly competitive world of B2B products and SaaS offerings, we see the terms “Customer …

Customer Success

How To Measure Customer Success

Measuring the success of any business program requires an understanding of both goals and metrics. Customer success is …

SaaS Metrics

Why Churn Is Critical In SaaS

SaaS businesses are like living, breathing creatures, evolving, expanding, and contracting over time. As your service grows, customers …

Best Practices

6 Ways To Make Emotional Connections With Potential Customers

In a competitive market, you need to have strong relationships with potential customers before they make a purchase …

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