SaaS Metrics
Overcome This Obstacle For Proactive Customer Success
We talk about proactive customer success a lot at Custify. Your customer success team should take action to …
Best Practices
How Email Automation Can Drive Your Customer Success Program
“Automation” has been one of the hottest terms in marketing over the past decade or so. Especially in …
Customer Success Articles
How SaaS Startups Can Implement Customer Success
Customer service is and has always been one of the most important facets of businesses – especially for …
SaaS Metrics
How SaaS Startups Can Avoid Failed Payments
Subscription renewals are the heart that keeps the SaaS Startup body running. At the very core of the …
Best Practices
14 Customer Retention Strategies For SaaS to Implement in 2025
Customer churn is the SaaS kryptonite and the bane of SaaS leaders’ existence. That’s why they’re constantly looking …
Customer Success Articles
The Framework For Developing Customer Success Personas
How do your customers define success with your product / service? If you can’t answer that question immediately, …
Best Practices
How To Move To A Software Subscription Model
While there are still plenty of traditional software vendors out there, the software subscription model is becoming more …
Customer Success Articles
Customer Success + Sales Enablement = Better Customer Experience
Where does customer success live in your organization chart? Is it part of customer support? Marketing? Sales? Does …
Customer Success Articles
5 Ways Content Can Boost Your Customer Success
Wouldn’t it be nice if your customer success managers (CSMs) had more time? They could work more closely …
SaaS Metrics
Should SaaS Businesses Outsource Customer Success
Many customer-facing business functions get outsourced on a regular basis. Outsourced customer support is extremely common, technical teams …
SaaS Metrics
Customer Service And Success Most Important Factors For SaaS
The SaaS business model is one that keeps on giving. Over time, your subscriptions can provide you increasing …
Customer Success Articles
Customer Success Managers Aren’t Just Account Managers With New Titles
Customer success managers and account managers are not the same job, nor are they two sides of the …
SaaS Metrics
How To Create A Customer Success Journey Map
Navigating customer success workflows isn’t always easy. But like any treacherous trail, it can be easy if you …
Customer Success Articles
The Difference Between Customer Success And Customer Support
In today’s fast-paced and highly competitive world of B2B products and SaaS offerings, we see the terms “Customer …
Customer Success Articles
How To Measure Customer Success
Measuring the success of any business program requires an understanding of both goals and metrics. Customer success is …
SaaS Metrics
Why Churn Is Critical In SaaS
SaaS businesses are like living, breathing creatures, evolving, expanding, and contracting over time. As your service grows, customers …
Best Practices
6 Ways To Make Emotional Connections With Potential Customers
In a competitive market, you need to have strong relationships with potential customers before they make a purchase …